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what is wall to wall?

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What does term "wall to wall" mean?
asked in Commercials by loretta_vspot (1,170 points)

1 Answer

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"Wall to wall", regarding voiceover in a commercial usually means that the same actor reads the entire spot - the announcer copy, the body of the script, and the tag. As I've also seen it used, wall-to-wall can also mean the voiceover portion of a script covers the entire length of the project (without added space for music or visual).
answered by Shack (140 points)
A belated thank you, Shack. I hadn't realized until now there was an answer. Best wishes!
commented by loretta_vspot (1,170 points)