Why did I receive the exact same-worded thank you email from 2 separate clients?

Question

Yesterday I received this email from a client who had given my audition a "thumbs up".
"Thank you for choosing to audition for my job posting. Although we won't be working together on this project specifically, I am keeping you in mind for future opportunities. I really like your voice and can already think of upcoming work that might call for your particular voice."
This would have been all well and good but I recognised it as being exactly the same as one I had received 2 months ago where strangely the client did not seem to have listened to my audition as it was never assigned a green tick/check. I checked and it was a different client.
Are there templates for clients to thank talents, and if so, how come they are able to use them if they don't even hear the talent's submission??! Talents are at risk of being given disingenuous and invalid feedback. Has anyone else received the above??

Answer 1

Hi Zoe - I've gotten that one too.  I suspect they have a template to help with "rejection letters," if they choose to use them.  I can imagine, given the number of submissions that they get, that they just hand off the job to someone and say, "here, send this to everyone in the inbox."  

After a couple of them, I drafted a reply letter that gives them contact information, a link to my full website and wishes them well on the project.  

After 27 years in the VO industry, I can tell you that it's extremely rare for a client to say anything at all if you DON'T get a job.  Standard procedure is, audition and walk away.  If they call you back or hire you, great - if not, you should already be on to the next thing.  Client feedback isn't really all that important.  It's so subjective that the only thing it could possibly tell you is why you didn't book THAT job, and it could really be something silly like you sounding too much like their Mom (really) !  So don't sweat it, appreciate the "thought" and keep on keeping on!