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	Articles Tagged: Radio Radio Celebrates 100 Years Although the glory often goes to the Italian inventor Guglielmo Marconi, history tells us that it was Reginald Fessenden, a Canadian citizen who happened to be in the United States at the time of producing the first radio broadcast... Marconi to Today: 100 Years of Radio The origin of radio goes back into the 1800's, when inventors such as Michael Faraday, William Henry Ward, Thomas Edison and Heinrich Hertz all worked on early wireless transmissions. The work by these inventors paved the way for Nikola Tesla who gave the first wireless radio transmission demonstration in 1891... The Golden Age of Radio Orson Welles was radio's poster boy, basking in the glow of studio lights while thrilling and enchanting the American public over the airwaves. Most famous for his rendition of "The War of the Worlds" on October 31, 1938, Orson succeeded in fueling mass pandemonium with his all too literal way with words... Guide to Broadcasting Terminology In everyday conversation, the normal person would have one meaning for the phrases, but the professionals in the field of radio and television would gain a different meaning to the words... What is Radio Imaging? Radio imaging is defined as audio recordings that are played to promote a radio station. Other terms for radio imaging include are radio sweepers, promos, id's, station ids and liners for station imaging. How Do Radio Stations Get Their Call Letters? Ever wondered how radio stations get their call letters? Those 4 somewhat random alphabetical wonders do have a rhyme and reason and this article sets out to discover what it may be. What's a Good Length for Ad Copy? When writing ad copy for a radio or television commercial it's easy to get carried away. How much is enough? The short answer is enough to get the message across... Aim for 80 Words or Less for Powerful Radio Ads When you listen to the radio, you're likely to be in a vehicle facing numerous distractions and performing actions like catching a green light, stopping for pedestrians, and checking your mirrors. What do you remember from a radio ad? The traditional radio announcer just didn't cut it anymore Advertising agencies have taken a swing in a different direction, creating characters that embodied real feelings, interests and desires...

	Blog Posts How To Lose The Dreaded Radio Voice Two talented educators share their thoughts on how those of you who come from radio can free yourself from broadcast radio... What are voice-over revisions and do I need them? A revision, when pertaining to voice-overs, is an alteration made to an existing recording, whether slight or significant. Alterations may include the pronunciation of specific words, the interpretation of a script, or changes made to update the script over time. This often happens in radio and teleivions advertising... Narrow Casters in India Break Radio Barriers Underground community radio is being exercised in various regions of India, and it's important to recognize the significance of narrowcasts and the people they serve... What Attracted You To Radio? Working in radio has also been a profession with literally decades of history... what we want to know is what attracted you to radio? Radio drama is truly theatre of the mind. Similarities do abound of course between radio drama and pieces performed on the stage, film and television, however, the ability to move, inspire, and create solely through the collaboration of the human voice and the mind is a magnificent feat that requires the utmost discipline, insight and flawless interpretation of a voice actor... Google Radio Ad Voice-overs As you may have heard, Google flexed their muscles and recently bought dMarc Broadcasting of Newport Beach, California. dMarc is a media buying service and digital automation provider for radio. The idea is to capitalize on the radio advertising market, and what better way to be the king of the radio ad slots than to purchase a company that is responsible for doing just that? Google Audio Ads Lowers Cost with Remnant Ads The fact is that Google Audio Ads sells 100 percent remnant ads, in other words, ads that are placed less than one week before air time... NYC's Z100 Dave Foxx Shares Tips and Tricks to Produce Imaging and Promos The radio business is a business but you have to have fun or you'll be out of business.

	Podcasts How to Analyze and Break Down Commercial Copy Learn a proven formula that will teach you how to fully understand and interpret scripts written for television and radio commercials...

	Other Resources Radio Commercials and Advertising Outsourcing to radio commercial producers, radio commercial voices, on-air voice talent and other freelance professionals who submit competitive bids and sample recordings for your review... Radio Commercial Voices Radio Commercial Voices talent are energetic and persuasive, kicking it into overdrive for hard sells, conversational for soft sells or can easily record... The Radio Ad Effectiveness Lab The Radio Ad Effectiveness Lab (RAEL) is possibly the most exciting initiative undertaken by the Radio industry in recent years. Conceived and launched in 2001, RAEL's goal is to further the industry's understanding of how Radio advertising works and to measure its effectiveness, thereby increasing advertiser/agency confidence in Radio as an advertising medium... Scripts for Radio Ads The Voices.com Radio and Television Commercial Scripts package provides you with a library of 50 original, professionally written scripts from a variety of industries including automotive, retail, home and garden, real estate, financial services, education, and more...