Know your target audience. Drill down regarding specific interests particular your selected people group. Knowing your audience ensures that your expectations and sales goals are in line with what the market will support. The more you know about your target audience, the better you will be able to attract them and provide value to them.

Factors to consider are who your prospective listeners are, why they listen to audiobooks, where they listen to them, how they listen and the kind of audiobooks they consume most frequently. Does your audience listen to their audiobooks while commuting, jogging, or might they prefer to wind down with an audiobook after a long day at the office or while cleaning house? What purpose does the audiobook serve? Is it a source of entertainment, education, or inspiration? Do the people listening prefer listening to an audiobook over reading a printed copy of the book?

All of the details are important when it comes to how you position your audiobook on the market to those you hope become your customers.

Next: Selecting a Genre