Select a genre and establish the market you want to record for. Genres include themes such as Non-Fiction, Fiction, Business, Health, Science Fiction, Romance and so on. Markets pertain to people groups, for instance Children, Teen, Young Adult, and so on.

If you want some ideas for what people are listening to and why, check out sites like AudioFileMagazine.com or AudiobookCommunity.com as well as GoodReads.com.

A visit to your local library might also give you an indication of the kind of materials that are consumed by audiobook aficionados. A significant percentage of all audiobook sales are generated by libraries and educational institutions so it would be wise to take a look at what they are offering to their patrons and customers.

You might also benefit from visiting stores that sell audiobooks such as Barnes & Noble, Chapters or Audible.com. Find out what's selling and read reviews from people who have purchased or listened to audiobooks.

Next: Choosing a Manuscript