Industries | Broadcasting

Instill Trust Via The Airwaves With The Human Voice

The benefits of using the broadcast medium to share a message or promote a brand are numerous. Many companies use radio and television as channels to share corporate messaging directed at consumers via commercials and public service announcements. You can make multi-purpose commercials to air on traditional broadcast mediums and also for Internet use.

Stations themselves use their broadcast channel to promote sponsors, identify their station and share updates with their viewing and or listening audience.

Broadcasting Industry Customer Success Stories

"After calling several jingle companies that just wanted to sell me their Jingle pack it was refreshing to speak with Interactive Voices. They listened to my needs and help me post a talent request with their user-friendly web-service. I received several responses that day. I could not have gotten this project done without VoiceSuite, and the professional talent featured at InteractiveVoices (Voices.com)." - Tyson M. Drexel, WVNO Radio

“I did a quick casting for a last-minute radio spot we have for a local Nissan dealer... and boy did you guys deliver. I had over 30 auditions in about 90 minutes, and making the choice was a tough call. All-in-all, this has been a fast, simple, efficient and totally professional process. And our agency president is sold on using Voices.com for future voice casting needs.” – John Drew, Basset & Becker Advertising

“We just finished working with two voice talents for two different TV spots. Voices.com made everything incredibly easy and the finished product is excellent! What's more, we saved A LOT of money.” - Barry Anbinder, Creative Consultants, Inc.

Read more success stories from our customers.

Interesting Broadcasting Industry Statistics

• Telephone broadcasting was used from 1881-1932. Telephone subscription services to opera, live theatre, and news papers were the first forms of electronic broadcast.
• Radio and television brought major social change in the 1920’s much the way the Internet brought much social change to the world in the 1990’s.
• The daytime soap opera Guiding Light was the longest running show in broadcast history (1937-2009). The show got its start on NBC Radio in 1937 running just 15 minute episodes. The show spent ten years on NBC before moving over to CBS, where it stayed for 65 years. The drama spent 15 years as a radio show and 57 years on television.
• Although 38 percent of all establishments employed fewer than 5 people, most jobs were in large establishments; 74 percent of all jobs were in establishments with at least 50 employees. Broadcasting establishments are found throughout the country, but jobs in larger stations are concentrated in large cities.
• Broadcasting provided about 316,000 wage and salary jobs in 2008.

Why Broadcasters Hire Voice Over Talent

You could use voice over for a variety of applications within broadcast, many of which are listed here:

• Commercials
• Promos
• Station IDs
• Movie Trailers
• Public Service Announcements

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