Sell More Than Just Your Inventory With Voiceovers

Of all the industries that are just beginning to use voice over to the full, Retail is one of the more interesting with some of the greatest opportunity for exploring the audio medium to communicate with customers, oftentimes directly at the point of sale.

Retailers have used narration in the past for training videos to educate staff and are now experimenting with in-store advertising, talking self-checkouts and virtual sales representatives. Voice over can be used to promote products, instruct the prospective consumer on use or application of an item and also to cross-promote.

One instance where this has become prevalent is at gas stations. Voice overs can be heard at the pump to share messaging with a captive audience. Another good example is how self-checkouts at larger grocery chains are making use of voice over by guiding their customers through the process for scanning, bagging items and making payment.

Video accompanied by voice over can also be effective. Some retailers choose to have videos produced displaying their product and feature these marketing pieces online via channels like YouTube.com. Screen capture with professional narration in tutorial format can also achieve great results and aid consumers in making purchases or to add value to those who have already made the commitment.

Something to consider as a retailer finding a voice is to make sure that the copy you write does not sound too salesy and that the voice you hire embodies your brand. The person recording the voice over should come across as a friend or at least someone the customer can trust and or relate to.

When you pick a voice talent to work with, ensure that they sound as professional and accessible in terms of representation as you’d like your salespeople and staff to be when communicating with your customers.

Applications for retail use of voice over include:

  • Broadcast commercials
  • In-store
  • Training videos
  • Kiosk
  • Point of sale
  • Online

Read some success stories from our customers.

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