Instructions

Job Description

This is for a :60 local radio spot.

ANNOUNCER (FEMALE): OK, so by now the worst of back to school shopping is over. You’ve stocked up on Palm Desert Aztecs sweatshirts and Cathedral City Lions jerseys, and bought enough books to line Highway 111 from one end to the other.

But what about you? Don’t you deserve something? Like, say, a brand new Volvo V70 or XC70 wagon?

Of course, you’d really be getting it for the whole family. We are talking about legendary Volvo safety, after all. There’s plenty of room for Fido too, while still getting great gas mileage. So it’s even good for the planet.

Oh, and did I mention the savings? Because right now, Palm Springs Volvo is offering both the V70 and all-wheel-drive XC70 at thousands below MSRP, leaving plenty of money for next year’s school supplies.

So let’s review. When you buy a new V70 or XC70 wagon at Palm Springs Volvo, you’re investing in your family, your pets, the environment, and your children’s education. Wow, you are such a good person! So hurry over to Palm Springs Volvo corner of East Palm Canyon and Perez Road, or visit Palm Springs Volvo dot-com — and get the new Volvo wagon that you so obviously
deserve.