Instructions

Job Description

Client Name: Pepsi DJ Division
Document Type: Casting Specs and Script
Title:Bottler’s Meeting Pepsi DJ Division Video


[CASTING SPECS]

Narrator - The voice should be young and hip with an urban twist. Easily understood by a room of middle-aged men, but urban or “street” enough to convey Hip Hop culture and the Pepsi DJ Division. Example: Romany Malco of The 40 Year Old Virgin and Weeds.

[READING INSTRUCTIONS]

The entire script should be kept under 2 minutes. Beside each paragraph is a recommended length of time for the read. The same speed and cadence should be kept throughout the script. If a paragraph goes slightly longer or slightly shorter than recommended time, so long as the entire script is still under 2 minutes, it should be fine.

Again, be sure not to go too “street” with your reading. Please keep all words understandable and slang to a minimum.

[INSPIRATION]

Check out PepsiDJDivision.com, listen to the DJ interviews and read the location descriptions. While we’re not looking for a narrator to mimic this exactly we still want to convey the feel of it.


[SCRIPT]

(not to exceed 2 minutes)

(:10 sec) Straight from the top of the Hip Hop scene comes the 2007 Pepsi DJ Division. Take a look at nine of the nation’s hottest club and mixtape DJs who have come together to represent Pepsi.

(:10 sec) When the South exploded onto the Hip Hop scene, DJ Drama helped lead the charge. The self-appointed iPod King represents Atlanta and is a huge influence on mixtape culture.

(:10 sec) DJ Enuff, a Heavy Hitter from New York, is known for pulling crazy tracks. Don’t be surprised to hear anything from classic crooners to rock and roll in his sets.

(:10 sec) Hailing from Los Angeles, Eric Cubeechee, the Turntable Assassin, is known for his unique sets. To him, blending reggae into gangsta rap is second nature.

(:10 sec) The Terror Squad member from Miami, DJ Khaled (KAH-Lehd), has something few other DJs have: an album on the Billboard charts. Listeeen…

(:10sec) Go to Detroit and you’re gonna hear about Kim James. With enough vinyl in his collection to fill up three rooms, the Spin-Doctor is going strong.

(:10 sec) Chicago has its own Heavy Hitter, DJ Pharris. Not one to “pre-program,” Pharris doesn’t make set lists for his gigs. He likes to feel out the crowd and play songs accordingly.

(:10 sec) Washington D.C. is DJ Quicksilva’s backyard. Energetic by nature, he refers to his set as “The Quicksilva Show” because of all the excitement he brings to the turntables.

(:10 sec) If you think New Orleans nightlife is slow, you’d be wrong. DJ Ro has been tearing up the turntables in some of the Big Easy’s hottest clubs for 21 years.

(:10 sec) It’s time to get familiar with Clinton Sparks. Named one of the top 10 DJs in the world by Vibe magazine, Mr. Sparks also has an internationally syndicated radio show.

(:15 sec) If that’s not enough to get you excited about this crew, you can learn more online. Just go to Pepsi DJ Division dot com for interviews, hot tracks and a guided tour of the hippest hotspots around the country from the DJs themselves.