Instructions

Job Description

A male voice has been chosen by the production company but the client is still holding out for the right female voice for this business moving forward. They are a big dealer with a heavy produciton schedule executed on an on-going basis.

“A Better Way Toyota ‘06”
30 second spot
Heritage Automotive TV
Mt. Mansfield Media

Script:

You don’t buy cars the way you used to. You do your research and you find the best deal. We actually want you to take your time and shop around. We’re confident that you won’t find a better price - with better service anywhere in New England. To save time, you can go online, compare prices and check book values right in our showroom – with our new customer research station. So you can be confident that you made the right choice.
When it comes to shopping for a car…
At Heritage Toyota - There is a difference!