Instructions

Job Description

Traffic Marketing Group provides cost effective traffic driving promotional campaigns along with additional innovative marketing programs tailored to local independent retailers.

What makes us different is our mission to help the "independent" by pooling the resources of all our clients. With an international economy of scale we provide cost effective marketing vehicles otherwise out-of-reach to the typical retailer.

The length of the total video is about 20 minutes, the read portion is about half of that. It will be used at a trade show for three days. A buy out on the talent would be perfect.

The read needs to have energy and confidence.

Here is a partial script.

CCA Global Partners

With nearly thirty seven hundred stores that produce over eight point seven billion dollars in aggregate annual sales, CCA Global Partners are successful because they provide entrepreneurs an edge.

They provide affiliated stores greater buying power along with lower operating costs. They develop expert marketing and merchandising programs. They own exclusive brands and proprietary products. They have a sophisticated university. And perhaps most importantly, they know how to propel independent retailers to higher levels of success with their proven operating system.

Success through fifteen divisions…including seven within the flooring category…have proven that CCA can be a strong partner in the growth and success of independent businesses. Over the next few minutes, we’ll explore each of CCA Global Partner’s affiliated companies and what unique benefits each division brings to market.

Carpet One

Carpet One originated in 1985 as a handful of specialty floor-covering stores. It has grown to over one thousand retail stores in the United States and Canada, Australia and New Zealand.

Carpet One stores are full-service flooring retailers who offer a complete assortment of products, including nationally recognized proprietary brands such as Liz Claiborne Flooring, Good Housekeeping, Lees for Living and the Harding Home Collection.

Marketing and Public Relations

It’s members benefit from sophisticated and professional marketing and public relations programs. …as well as a range of comprehensive training programs like Installation Excellence and an On-Line University.

Destination: Carpet One is a program that helps stores remodel their showrooms with the guidance of a team of world-renowned architects.

Carpet One stores also use the innovative and exclusive SelectAFloor selling system, which simplifies the shopping process for the customer.
Members of Carpet One buy products at the most competitive prices available, achieving higher gross margins than their competitors.

Margins are also impacted by their ability to offer exclusive brands, like Liz Claiborne Home and Good Housekeeping.

Using the sophisticated resources of CCA Global, Carpet One stores continue to gain local market share while increasing gross profits and decreasing operational costs.

With the help of CCA…Carpet One continues it’s tradition of leading and outperforming the industry.

FLOOR EXPO

FloorExpo is America’s largest residential flooring contractor organization and consists of both the Home Solutions and Multifamily Solutions brands.

Members of Home Solutions operate in most of the top 75 national home builder markets and serve the single family home builder market.
With over 200 members and annual sales in excess of $2 Billion the Home Solutions network of flooring contractors represent a wealth of practical knowledge.