Instructions

Job Description

The buySAFE Overview movie is an online Flash animation that will be prominently featured on buySAFE’s corporate website. The movie is intended to be between 90 seconds and 2 minutes in length. Each frame as indicated in the script will need to be a separate MP3 file.

The primary audience for the movie is Internet Merchants (buySAFE’s target customer). The communication objective of the movie is to provide an overview of what buySAFE is, how it benefits its customers, how it works, and how to get it. The overall brand personality to be communicated is one of trustworthiness, intelligence, personable, approachable, and authentic.

The sound/type of voice should embody these traits. The phrases in red are ones meant to be emphasized by the talent.

Please find a portion of the script below for audition purposes. Full script available in attachment.

FRAME 1 – Introduction

Welcome. Over the next 90 seconds you’ll learn how to turn the #1 challenge in eCommerce into a profit opportunity by using a unique and powerful tool - buySAFE Bonding.

FRAME 2 - About buySAFE

buySAFE helps some of the most successful online merchants with:

• A 5 to15% lift in website conversion
• Increased profitability
• Greater ROI on their marketing dollars
• And now, more buyers through buySAFE’s search partners

FRAME 3 - What buySAFE Solves
The #1 challenge facing ecommerce today is a lack of confidence felt by online shoppers. This costs online merchants like you literally millions of dollars in lost sales and profits every single day.

Lack of consumer confidence is a widespread problem that affects every online retailer -- even the biggest sites with the strongest brands.

The result is less than three visitors out of 100 will make a purchase on the average online retail website.

In fact, just half of Internet shoppers will ever make a purchase online.

Simply stated, when shoppers perceive even a little bit of risk, they either buy from someone else or avoid buying altogether.

So even if you have a strong brand and a great website and do plenty business already, you can turn this challenge into a profit opportunity with buySAFE bonding.