Instructions

Job Description

The buySAFE Overview movie is an online Flash animation that will be prominently featured on buySAFE’s corporate website. The movie is intended to be between 90 seconds and 2 minutes in length. The primary audience for the movie is Internet Merchants (buySAFE’s target customer). The communication objective of the movie is to provide an overview of what buySAFE is, how it benefits its customers, how it works, and how to get it. The overall brand personality to be communicated is one of trustworthiness, intelligence, personable, approachable, and authentic. The sound/type of voice should embody these traits. The phrases in red are ones meant to be emphasized by the talent. We would like to have each of the 6 frames saved in individual MP3 files.