About Us

Ad Pages was started as a direct mail magazine in Dallas, Texas in February of 1988 by our founder and current president, Bill Squiric. At the time Ad Pages had zero employees, zero capital and zero customers. Ad Pages did have, however, a wonderful idea to offer direct mail coupons within a magazine format. The goal was to create a magazine so attractive and so filled with usable coupons that readers would notice it in the mailbox and then value it enough to keep it around the house for constant use.

We succeeded and the concept has worked exceptionally well. Now, 21 years later, we are mailing over 10 million magazines throughout 40 individual DFW communities and suburban markets every year. And, our new, improved web site now offers coupons and discounts from merchants all around the Dallas/Ft. Worth metroplex– all online 24/7!

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