The advertising industry promotes brands, products, services, businesses, and events to the public in order to attract or increase an interest in what they are promoting. When you advertise, you have a lot of creative freedom to design ads that will not only capture the attention of your target audience but influence them as well.
Advertising can take on many forms. The most effective advertisements are good conceptually but they also are able to draw people in by pulling on their heart strings and striking a chord with the person they are trying to persuade. Truly effective ads resonate with people on a number of levels. A voiceover adds another dynamic to a production and can make an advertisement go from slightly interesting to significantly meaningful.
Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representatives—firms that sell advertising space for publications, radio, television, and the Internet; display advertisers—businesses engaged in creating and designing public display ads for use in shopping malls, on billboards, or in similar media; and direct mail advertisers. A firm that purchases advertising time (or space) from media outlets, thereafter reselling it to advertising agencies or individual companies directly, is considered a media buying agency. Divisions of companies that produce and place their own advertising are not considered part of this industry.
In 2008, there were about 50,100 advertising and public relations services establishments in the United States. About 38 percent write copy and prepare artwork, graphics, and other creative work, and then place the resulting ads on television, radio, or the Internet or in periodicals, newspapers, or other advertising media. Within the industry, only these full-service establishments are known as advertising agencies. About 18 percent were public relations firms. Many of the largest agencies are international, with a substantial proportion of their revenue coming from abroad.
Ad agencies offering their services to the company often make presentations. After winning an account, various departments within an agency—such as creative, production, media, research, and planning—work together to meet the client's goal of increasing sales.
Advertisers need voice overs for a number of different applications. Some popular areas that advertisers use Voices.com for are:
Working with Voices.com is so easy. The selection and quality of talent made it a difficult choice, but those are the kind of choices you love. By the way, it was the first time I've ever directed a spot via the bluetooth in my car. Hands-free producing rules!
Tom Donahoe, MitchellPalmer
It was almost too easy. So much for racking up days trying to coordinate voice auditions. Voices.com totally helped me be successful in this project; I have recommended it far and wide within my industry and I plan on using it again. Keep up the good work guys.
Daniel Rucci, Freelance Producer
We recently used Voices.com for the first time and have been blown away with not only the simplicity of the system, but the incredible quality of the final product.
Andre Tanguy, Surface Watch
Read more success stories from our customers.
Hiring on Voices.com is fast and easy to use. In just a minute or two you can create your job posting and publish it to thousands of voice talent who match your needs. You can also search our directory by keyword, location, gender, age range and more, then invite specific voice talent to your job.
Post your job for the advertising industry then view responses from qualified podcasters.
Search 25,000 voice over talents who speak more than 100 languages.
Browse the directory of experts, organized by category and listen to demos.
