How To Be a Casting Director

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Need a hand narrowing down talent responses to your voice over job? In this video, you'll learn how to listen with a casting director's ear and also how to discern which voice and interpretation is the best fit for your brand and its intended audience. Discover a number of relevant tips to those who are in a position to cast or pick the voice for their project.

Video Transcript

Hi, I'm Stephanie Ciccarelli, co-founder of Voices.com. In this video, you're going to learn how to listen with a casting director's ear to auditions. You'll also learn how to award your job at Voices.com.

Even if you're new to working with talent, finding the perfect voice is often an "I'll know it when I hear it" decision.

To get to this stage, you need to have already posted a job at Voices.com. Once your job has been approved, easily manage your audition responses in your Responses folder. Your next step is to listen to voice samples and see which one best aligns with your expectations and vision.

You need to find someone whose voice and interpretation of your script embodies specific characteristics that best represent your brand identity. The voice you choose, whether its role is to educate, inform or entertain needs to meet the expectations of the intended audience. The voice also needs to communicate your message effectively in order to achieve your goal.

With this in mind, always be listening to auditions through the ear of your customers. If you were on the receiving end of this message, how would you respond? Ask yourself if the voice resonates with you? Is the message delivered clearly and as instructed?

Also listen for sound quality and how the script is read. You might want to close your eyes while listening to enhance your casting experience by focusing solely on the voice and how the talent is reading your script.

When you find the perfect voice, it will often jump right out at you, but other times, you may find that there are a few people you are considering. At this point, you might want to consult with your team or your client and ask them which voice they prefer. Other factors that can help you make your decision are the talent proposals and price quotes.

Picking someone based upon their voice, delivery and how they represented your company is worth far more to you and your project than settling for a performance that cost less yet didn't meet your expectations.

A good voice over is worth exponentially more than what you pay for it and offers ongoing benefits to your company.

Like what you hear? You can move ahead by clicking "Award Job" to start the recording process with your talent of choice.

Thank you for watching! For more information, visit Voices.com or email support@voices.com.