Many voice artists find that the majority of their work involves recording commercials for television and radio. This makes sense; despite recent advances in technology, TV and radio spots continue to be in high demand among advertisers. Add that to the growing popularity of commercials on YouTube and in podcasts, and you have plenty of options from which commercial producers can choose — plus plenty of work available for professionals displaying a talent for commercial voice work.
The main job of the commercial voice-over professional is to promote a particular product or service. This promotion may involve narration or voice acting, depending on the type of commercial the voice-over artist is recording. These commercials may be broadcast on the radio, on television, in podcasts, over the Internet or, more recently, through smartphone applications. Additionally, commercial voice-over jobs are applicable to nearly any industry. They are most popular among businesses based in industries such as retail, hospitality and entertainment, but are often found in other sectors as well.
Given the sheer range of applications for commercial voice-overs, it is an absolute necessity for voice artists to possess great versatility. They may be asked to perform humorous sketches or speak in an authoritative tone. Either way, such jobs must be undertaken in both a professional and creative manner.
The demographics of the ideal commercial voice-over artist are going to vary greatly depending on the industry and the type of commercial being recorded. For narration, a deeper voice in the Standard English dialect is preferred. Otherwise, choose an accent, gender or age group based on your commercial's specific needs. With so many talented voice artists available at Voices.com, you'll find it easy to get the perfect voice on board for your commercial project.
Do you have a specific question about commercial voice-overs? Hop over to the question and answer section, or search through the many resources offered on the website. For some of the basics concerning the advertising industry, check out Voices.com's Guide to Advertising Terminology. If you're planning to produce a radio commercial, you should find the Radio Ads Success Kit particularly helpful. And for those lacking knowledge or experience in writing commercial scripts, there's no better resource than Voices.com's free commercial scripts page.
Written by Stephanie Ciccarelli