Any time you listen to your favorite radio station, you're likely to hear a jingle announcing the name of that station or a short clip explaining the latest promotional contest. And whenever the radio station goes on break, you'll hear commercials or, in the case of public radio, sponsorship messages. All these clips are recorded by voice-over professionals--and without them, the radio experience would be quite different.
The radio is more than just a place for DJs to spin music. All kinds of voice-overs are required to keep a radio station running smoothly. These include promotional messages, commercials, jingles and radio show introductions. Radio voice-over artists work at stations spanning every genre of music, as well as talk stations, sports stations, religious or faith-based stations and public radio stations. Often, voice-over artists working in radio will work in television as well, jumping from one area of the voice-over industry to the next.
Voice over clips played on the radio are always short in length, which is why vocal professionals working with this form of media must be able to speak quickly. However, this fast-paced speech must still be clear and understandable. Male voices are most often used for radio station introductions and jingles, but females are very popular in commercial territory. Further demographics will vary wildly depending on the type of radio station for which the vocal professional is hoping to work.
Voices.com is your ultimate virtual resource for anything and everything to do with the radio voice-over industry! Learn everything you need to know about radio commercial production by reading the 29-page Voices.com eBook Radio Commercial Production Kit. And if you need some scripts for practicing and perfecting those radio ads, look no further than the Scripts for Radio and TV Ads eBook. For an in-depth look at the broadcasting industry, check out Voices.com's comprehensive list of articles tagged "radio." These include the Guide to Broadcasting Terminology, How to Lose the Dreaded Radio Voice and Aim for 80 Words or Less for Powerful Radio Ads. All this material and more will keep you busy as you strive to create the best radio voice-overs available.
Written by Stephanie Ciccarelli