While it's true that a portion of television viewership has moved to the online world, the industry as a whole is still alive and kicking. And with plenty of television shows being produced, there are plenty of opportunities for voice-over artists. This is a great time to be part of the voice-over industry, and television voice-over specialists are able to continue broadcasting in a traditional format while exploring new technologies.
Television voice-overs are most commonly seen in TV previews and recaps, as well as on the nightly news. They also show up in nearly every commercial aired on television. On public television, voice-overs are used to provide recognition of corporate sponsors or to encourage viewers to call in during pledge drives. Television voice-over jobs have also found a niche online, where voice-overs may be needed for extra content complementing a traditionally broadcasted show or for shows being filmed exclusively for online audiences.
As television voice-overs reach vast audiences, it's essential to hire a vocal artist possessing great talent and experience. The smallest mistake could prove disastrous for the broadcast company or for the business being advertised in a TV clip. Specific demographics of voice-over talent will vary depending on the time the voice-over is broadcast as well as the channel and show for which it is recorded. In general, broadcasters find it most beneficial to match voices with similar backgrounds to the demographics of the show's viewership. For example, a commercial being broadcast for a show primarily viewed by young women will be most successful if recorded by a young female voice-over professional. While an exact demographic match is not always possible (as is often the case with children's programming), the basic feel of the voice-over should not diverge much from that of the rest of the network.
If you need accurate and up-to-date information on voice-overs and the television industry, browse the many resources made available at Voices.com. The Anatomy of a Television Commercial infographic is a great tool for visually-oriented learners looking to absorb the basics of TV advertising. This infographic also serves as a great supplement to the Voices.com Television Commercial Kit. Once you've read the eBook and looked at the infographic, feel free to browse through the many informative articles available on Voices.com's exclusive blog. These include such titles as iPhone Commercial TV Voice, I Landed 5 National Cable TV Commercials For Hannah Montana and The Eurogamer TV Show. With all these resources and more, it won't be long before you are the ultimate expert on television voice-overs.
Written by Stephanie Ciccarelli