What's the format of In Call Media Ads?

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What's the format of In-Call Media Ads?

In-Call Media ads are basically short audio spots played as part of a phone call. Since the telephone keypad makes for a great way for callers to interact, most In-Call Media ads are interactive. In-Call Media ad therefore typically has three segments:

1. The Lead Audio Spot

2. A Call-to-Action

3. A Desired Response

Ad Types

The Lead Audio spots vary from 10 to 15 seconds in length (a 30-40 word count maximum), and the Call-to-Action and Response combine to create three basic In-Call Media ad types:

1. Click-for-More: after hearing the Lead Spot, the caller can opt-in to hearing more of the advertising message

2. Click-to-Connect: after hearing the Lead Spot, the caller can choose to be connected to the advertiser

3. Click-for-Text: after hearing the Lead Spot, the caller can opt-in to receiving a text message with information from the advertiser

As an In-Call Media producer, you'll be asked to produce audio for these various types of In-Call ads. Note: The "Call-to-Action" part of the ad is actually pre-recorded, and plays automatically.