12 Trends for Voice Acting in 2012 by Voices.com CEO, David CiccarelliEach year, we shed some light on where we believe the voice over industry is headed with a number of observations from the unique perspective of the voice over marketplace.
Significant ground has been broken in many areas and opportunities for voice talent, regarding both scope and prosperity, have increased.
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12 Trends For 2012

What does 2012 hold in store for voice over talent? Stephanie and I brainstormed a number of topics that we trust will be of interest to you. Perhaps one or more of these trends may inspire you to take action this year to break new ground of your own or to further capitalize on areas of strength.
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12 Trends Of Voice Acting For 2012

What Do You See As Emerging Trends?

Be sure to comment with your thoughts!
With kind regards,

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David graduated with honours from the Ontario Institute of Audio Recording Technology. David’s background in audio production continues to inform Voices.com’s innovation in the areas of mobile recording and digital media products that contribute to Canada’s economic and cultural future. As Chief Executive Officer, David is responsible for setting the vision, executing the growth strategy and managing the company on a day-to-day basis. He often writes about these experiences in the Wall Street Journal, Entrepreneur Magazine and Forbes.


  1. Excellent and well-thought-out article! Thank you.
    As a newer voice talent I’m also seeing a trend. More and more people are trying their wings at voice over.
    I’m curious if Voices.com has plans on expanding their market and offering clients an opportunity for lower rates and rookie voice talents a way to get more jobs. If you’re a fellow voice over rookie then I’m speaking right to you. What do you think about a Voices.com website that would cater specifically to newer voice talents? Clients would enjoy lower rates as the rates could be half of what major league talents charge on the main site yet would give us newer talents a chance to secure more jobs and experience. This would not in any way undercut the main site but would encouragement more involvement from minor league talents which in time could step us forward to more involvement with the main site. Any thoughts? Thanks.

  2. I wholeheartedly agree Greg! I’m a new voice talent coming into the industry, I possess bags of enthusiasm (and hopefully a half decent vocal!) and would be more than happy to do vo’s at a lower price to both gain experience and expand my portfolio. A section on voices.com specifically for rookies would be a great way to go.
    There seems to be plenty of vo work to go around, for both newbies and seasoned vo professionals alike. 🙂