Little boy wearing an over-sized shirtHave you ever felt like customers hiring talent are always looking for the lowest common denominator?

Sometimes it’s easy to think that the jobs only go to talent charging bargain basement prices or that customers don’t care about what the voice over sounds like, so long as it’s decent.
Not so, my friends.
Take heart in this!
Today I’ll present 3 simple truths that will leave you wondering why you ever had a doubt.

1 Size Doesn’t Fit All in Voice Overs Because…

1. People need custom voice over work recorded
2. People desire a very specific sound
3. No one wants their message to sound the same
You could also apply the reasons above to why Text-to-Speech (TTS) will never replace custom voice overs performed by voice over talent.
The need for voice over has never been greater and the companies who are hiring are looking for the voice of their brand, not just the guy with a cheap microphone or the gal charging the lowest price for the job.
Your voice is unique. Rejoice in that!
The people who hire you already do 🙂

Aren’t you glad you’re a professional voice over talent?

Best wishes,
© Craig


  1. I have come full circle in a way. I still work with the second client who hired me as a voice-over actor on just over a year ago. But that client has me hiring other voice actors as well! And every time I do, I will hire start with who is the BEST. Only then will I look at price. Even if they charge a bit more than the others quoted, I will hire them based on quality. It has been worth it to us. Some people do seem to have an inflated sense of how much they should receive, it seems to me. For example, for one job I posted a budget of up to $250 for a script that would only take about 20 minutes to record, requiring NO post-production (I do that). Out of about 25 auditions, the average quote was about $200. I ended up paying $250 for the best (by far) quality audition (customized for the job). But there were 4 or 5 folks who not only did NOT read my audition script, preferring to route me to one of their stock demo reels, but they also quoted double the average for that job! The message I received, whether they meant to send it or not, was that they couldn’t be bothered to demo my specific job, and they felt they should be paid well above the listed budget even though their demo was not up to par. It was a no-brainer. Those folks went to the bottom of the pile.
    Hope this helps!
    Ken Theriot

  2. This is a subjective business we’re in. We don’t stand in line at the union hall with our mic in hand and get the next job that comes along – like a carpenter.
    But much like the carpenter – we are all at varying levels of ability from a technical and professional side. The best “voice” for the job is a matter of the ears of the decision maker. But the best “voice” may not be the one for the job if some of those other parameters are not met (Technical, Ability to follow directions, Budget, etc.)
    Regarding the pricing – the length (or time in the studio) is not the primary factor for many of us when figuring out what to charge. Certainly how much time in the studio is part of the equation, but it is a combination of many factors – state use, shelf-life, and eyeballs or ears – that drives what we charge.
    But I get your point – if you are not happy with the stated budget, don’t audition for the job! That’s actually one of the blessings of these kinds of services. I had two calls from one of my agents yesterday to send me on (on-camera) auditions to Orange County AND LA – in one day. I was so tempted to tell her I was too busy to take a day off, but we were connected ear to ear – live. No time to think, no time to compose just the right response. No way to hit the delete key. So, I’ll probably be driving up and back – at least I’ll have time to learn lines in the car for the play I’m in that starts in January.


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