5 Tactics for Getting a Job at a Local Radio Station

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Thinking locally, that is the radio stations in your hometown, will serve you best when trying to break into the market as an imaging voice, a promo voice, or commercial voice for broadcast radio.

Even in this virtual world of instant marketing and global opportunities, the professional voice actor still has a lot of knocking on doors and pounding the pavement to do when it comes to ramping up business locally and establishing themselves within their own community as the voice of choice.

Here are some ideas that will help with promoting your talents on a smaller, more personalized scale.

While you’re thinking locally, think traditionally as well. Most stations still require a hard copy of your resume and a demo CD of your work to keep on file.

Address your package to the producer, program director or general manager. This may take some researching to locate the appropriate directors contact details, but you definitely want your package getting into the hands of the right person at the station, lest it get lost or thrown out.

As with any traditional job application, you will need to:

  • Write a cover letter and resume introducing your services
  • Follow up to confirm receipt of your resume
  • Ask if you can send your demo CD for consideration
  • Mail a package including a CD sampler of your radio work / demos
  • Follow up again to gain feedback

When approaching a station that you haven’t worked for before, you will need to be diligent and professional to catch their eyes and especially their ears. One of the greatest assets you can instantly provide to a station is fresh talent.

Stations, though they do work with some talent on a regular basis in-house or on retainers, are always on the lookout for new voice talent to help set them apart.

Highlight how you and your voice can make a difference, for example, your proven ability to reach their target audience. It’s all about the station, not about you.

If you remind yourself of that when applying for work, the responses from stations will be more favorable than not.

Good luck!

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    September 30, 2013, 6:05 pm

    what if i send a copy of a cover letter and resume. and no respones from the station, should i go further by giving them my demo and requesting a feedback?

  • Sinqobile
    July 1, 2019, 10:16 am

    It been 5weeks i sent my demo but no respond. What should i do?

    • keaton
      July 5, 2019, 8:10 am

      So sorry to hear that! Please contact support@voices.com and they can absolutely help you with that issue. Have a great Friday!

  • Michael Hazen
    October 17, 2020, 5:37 pm

    I have been told that I’m extremely amusing, and that I can influence people to laugh at my personality. How can I project my talent through radio to cheer people up, and make them laugh? I have a unique voice that cators to mainstream america. I find myself very comfortable in front of an audience. I take listeners on a journey that leads to laughter.What can I do to express myself on radio to make people laugh at my antics, experiences, and funny stories?

    • Oliver Skinner
      October 19, 2020, 11:44 am

      Hi Michael,

      Thanks for reaching out. It sounds like you’re really ready to pursue voice work in radio! One of my recommendations would be to sign up for a Voices talent account. When you’re completing your profile, you can select radio as the category of voice over work that you specialize in.