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Voice Over Script Considerations for Advertising and Radio Campaigns
As you begin on your script for radio, one of the first things to consider is how you are positioning your offer.
In the radio...
Creating Powerful Radio Ad Campaigns
From an advertiser’s perspective, the average 30 or 60-second radio commercial represents a point-in-time golden opportunity to tell a story, reach the listener deeply,...
Radio Is Not the Same as Voice Over
In your career in radio or television, you’ve spent many years behind the mic or in front of the camera, and have probably accumulated...
Radio Commercial Industry
Maximize Your Radio Commercial Cost with Professional Voice Talent
We probably don't need to tell you this but - radio broadcasting has expanded far beyond the...
Why Should Radio Stations Hire Freelance Voice Talent?
To save money and time, radio stations often use in-house talent to voice their ads. It may seem more efficient to use announcers who...
Clear Channel Rebranding Reshapes Radio’s Future
Clear Channel is the biggest operator of AM and FM radio stations in the U.S., so its decision to rebrand itself sends a significant...
Renowned Radio Host and Voice Actor, Casey Kasem, Dies at 82
The industry is racked by the loss of another voice-over great this year, one who inspired the careers of many in radio and voice-overs.
On Sunday, June 15th,...
Apple Expected to Sell Audio Ads with New “iRadio” Service
Speculation abounds as industry insiders anticipate Apple's upcoming announcement about its new music streaming and audio ad service next week at the Worldwide Developers...
Radio Can Prepare You For Voice Acting. Here’s How!
Do you get up every morning happy that you do voice-overs for a living?
Voice talent and audio producer Dave DeAndrea always did voice-overs as...
How To Be A Great Radio Imaging Voice
Have you ever wondered what it takes to be a radio imaging voice talent?
When you've listened to enough radio, you come to appreciate good...
