It’s almost time for the Olympic Games in Torino, Italy. Have you ever wondered what the International Olympic Committee’s (IOC) slogan “Citius, Altius, Fortius” means? When literally translating from Latin, the motto means Faster, Higher, Stronger.
What’s the connection between the Olympic motto and Voices? We believe that our service and voice-over talents perform with the same ardour, intensity, and agility as the athletes that compete at the Olympic Games.
When it comes right down to it, you should all get medals!
Let me let you in on a secret… voice talents are vocal athletes. So, if that’s the case, what defines athletics and what are athletes?
Athletics are games or sports that result in a victory of some sort. An athletic person is physically strong, fit and active; a person who is proficient in sports and other forms of physical exercise.
If you look closely, you’ll see a simple correlation between both the team at InteractiveVoices and our voice talent at the voice-over marketplace, and the Olympic athletes and their governing body, the IOC.
First, let’s start with the voice talents and Olympic athletes themselves. Voice talents up first.
Do these professionals not work hard every day to maintain their vocal health, improve their lung capacities, and push themselves to their artistic limits? Each talent is responsible for their physical well being and know that it directly affects their performance. This includes the foods they eat, the bad habits they avoid, right down to their choice of herbal remedies, Echinacea, Ginger Root and Zinc among their favourites. Everything that they put into their bodies, including the amount of sleep they get and the exercises that they routinely perform, affects their voice-overs. Oh yes, warming up their voices and plenty of H20 ~ more than enough to make even the Water Boy proud!
Similarly, athletes adhere to the same code of ethics with regard to their well being. Rest, warming up (stretching), exercise, healthy eating, lifestyle… it’s all relevant to their success as well. Although the olympic athlete does quite a bit more of the extensive physical exercise and sporting aspect, the voice talent is not far behind.
Vocal marathons are run everyday – no lactic acid thankfully, but vocal folds can fall victim to several unexpected ailments, hence the voice talent’s vigilance regarding their health and personal habits. The overuse of a voice, coming into contact with someone who has a cold, eating or drinking certain foods and beverages, inhaling second-hand smoke, or exposure to the elements can all play a role in breaking down the talent’s immune system or wreaking havoc with the tender vocal folds (these used to be called vocal cords, but that didn’t really make sense ~ believe me).
Voice talents wake up everyday with the goal of being the best that they can be, just like Olympic athletes. Their craft is nurtured through workshops, private coaching sessions, and by connecting with their colleagues. Athletes attend clinics, are coached, and also train with each other.
Athletes compete against each other in friendly competition as do voice talents. Even though the auditioning process seems highly competitive, these same talents often exchange website links with each other in order to promote their services to a larger audience, some even endorsing talents that have different skills other than their own to help their clients find what they are looking for.
Lastly, the athlete and voice talent are both driven and focus on their skills perpetually. They eat, sleep, and breathe what they do and are passionate advocates of their art in their homes and on the world stage.
I’ll post tomorrow about InteractiveVoices and the IOC – subscribe to our blog feed to get the up-to-the-minute releases!