What happens when you compromise on price?
Quoting lower than what you feel your services are worth ultimately decreases the overall value of your services to both you and your prospective customers.
As I’ve heard it said by my friend Rodney Saulsberry, beauty is not only in the eye but also in the ear of the beholder.
There is great veracity in that statement which has stood the test of time and still rings true today.
Moments ago, I personally answered an email with regard to this subject. Normally I don’t answer questions of that nature off the blog but today I felt called to do so. The reply I sent inspired me to share the same message here today on VOX Daily with you as it is a message that is good to hear again and also one that will be new to some of you when presented in this context.
Selection = Subjectivity
Imagine combing for shells on the beach, purchasing a rare find at a garage sale, or selecting a wedding dress or tuxedo. You don’t just pick anything up, do you? No, you’re careful to turn a shell over to spot any cracks, look for that diamond in the rough, or try on an outfit to see how it complements your features. As Joan Baker and Rudy Gaskins would say, It’s about selection, not rejection. Each person will have their own idea of what is the most desirable, best meets their needs and fully represents their image. By virtue of the fact that everyone is unique, the selection process is incredibly subjective with myriad possibilities, wants, and requirements to fulfill.
You Will Get The Jobs You’re Meant to Get
Considering how subjective the selection process is, it’s reasonable to say (if not calculable), that you will not get every job you audition for, nor will you be the only business person who can fulfill those needs. Wise professionals realize that there is a voice for every project and a project for every voice. They know they aren’t going to win them all but have faith and conviction that they will win the jobs they are perfect for without having to compromise.
Lowballing is a Proverbial Death Sentence
You could have the perfect voice for a client, but if you’re quoting lower than your norm just to get attention to win someone over, you’ll then become the person with the perfect voice who charges the least amount of money when you could have been the person with the perfect voice whose services were well priced and well paid for. If any of you are struggling with this issue I hope that this article may be of some help or inspiration to you.
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