Ever wanted to start a blog?
Have a unique perspective and ideas that you want to share with the world?
Find out how you too can use this innovative medium to reach the masses and attract business.
What’s a blog?
Technically, you’re reading one right now. I am making my thoughts available to you here on something called a blog. Blogs can be used for different purposes and can even be named. This blog is called “VOX Daily“. You are reading VOX Daily on your computer screen right now. I wanted to chat a little bit about the importance of blogs and how you can make the most of this technology to help you promote your voice over services.
Starting a blog isn’t difficult, but maintaining one is. There are days when even an avid blogger finds themselves tired or drained of intelligent conversation, however, if you plan ahead and keep some posts tucked away for a rainy day, you’ll always have enough to write about. Getting back to basics, there are several free blogging software platforms that you can use to publish your ideas and articles on.
1. Expand your Reach
2. Rank Higher in the Search Engines
3. Share your Knowledge and Build Community
4. Be Perceived as an Authority
5. Creative outlet for those who like to write
Those are just 5 ways that blogging can be a useful part of your marketing mix.
Blogging contributes to your success and the success of others if approached in the right way with quality content. But, just how important are blogs anyway? Google and the other search giants seem to think blogs are immensely fruitful! Blogs, when updated regularly, provide new content to the search engines, and search engines love new content. They eat it up in fact, and then reward you with more visitors and potential business opportunities, so be sure to update regularly and write insightful posts that are interesting and inspired.
To rank higher in Google, MSN, and Yahoo!, it is wise to start a blog and host it on your website. Another helpful tip is to get to know other bloggers and make a habit of commenting on blogs within the voice industry and outside of it, linking back to your blog. This will generate more links to your website as well as increase the visibility of your brand and invite others to discover more about you and what you have to say.
I have many friends that I met through blogging, including Bob Souer, Donna Papacosta, Leesa Barnes, and several others. Connecting with other bloggers is very important. Just as your readers need to feel like they are part of a community, you as a blogger need to feel like you are nourished and fed by a community of people who also blog. Blogging presents the blogger with a unique role within society.
As the character Peter Parker’s (Spiderman – the 3rd one is now out!) Uncle Ben once said: “With great power comes great responsibility.”
The same rings true for anyone in a position to influence others, even bloggers.
It’s amazing just how much your words can affect someone, so be careful with what you write and always leave the door open for conversation, and above all, always be genuine. At the risk of quoting another fictional character (Polonius from Hamlet, perhaps…!), I’ll stop here. Many posts about blogging don’t focus nearly enough on the power and responsibility that a blogger possesses when they have an audience.
I hope this post has been different and in the very least and has inspired you to either become a blogger or continue blogging with a newfound passion. Looking forward to hearing from you! If you’re a blogger, regardless of industry, we’d love to hear from you.