Blogs and BloggingEver wanted to start a blog?
Have a unique perspective and ideas that you want to share with the world?
Find out how you too can use this innovative medium to reach the masses and attract business.

What’s a blog?
Technically, you’re reading one right now. I am making my thoughts available to you here on something called a blog. Blogs can be used for different purposes and can even be named. This blog is called “VOX Daily“. You are reading VOX Daily on your computer screen right now. I wanted to chat a little bit about the importance of blogs and how you can make the most of this technology to help you promote your voice over services.

Starting a blog isn’t difficult, but maintaining one is. There are days when even an avid blogger finds themselves tired or drained of intelligent conversation, however, if you plan ahead and keep some posts tucked away for a rainy day, you’ll always have enough to write about. Getting back to basics, there are several free blogging software platforms that you can use to publish your ideas and articles on.

Here are three platforms to consider:
Now you know where you can register to create a free blog, so let’s skip ahead to the benefits of blogging for you.

1. Expand your Reach
2. Rank Higher in the Search Engines
3. Share your Knowledge and Build Community
4. Be Perceived as an Authority
5. Creative outlet for those who like to write

Those are just 5 ways that blogging can be a useful part of your marketing mix.
Blogging contributes to your success and the success of others if approached in the right way with quality content. But, just how important are blogs anyway? Google and the other search giants seem to think blogs are immensely fruitful! Blogs, when updated regularly, provide new content to the search engines, and search engines love new content. They eat it up in fact, and then reward you with more visitors and potential business opportunities, so be sure to update regularly and write insightful posts that are interesting and inspired.

To rank higher in Google, MSN, and Yahoo!, it is wise to start a blog and host it on your website. Another helpful tip is to get to know other bloggers and make a habit of commenting on blogs within the voice industry and outside of it, linking back to your blog. This will generate more links to your website as well as increase the visibility of your brand and invite others to discover more about you and what you have to say.

I have many friends that I met through blogging, including Bob Souer, Donna Papacosta, Leesa Barnes, and several others. Connecting with other bloggers is very important. Just as your readers need to feel like they are part of a community, you as a blogger need to feel like you are nourished and fed by a community of people who also blog. Blogging presents the blogger with a unique role within society.
As the character Peter Parker’s (Spiderman – the 3rd one is now out!) Uncle Ben once said: “With great power comes great responsibility.”

The same rings true for anyone in a position to influence others, even bloggers.
It’s amazing just how much your words can affect someone, so be careful with what you write and always leave the door open for conversation, and above all, always be genuine. At the risk of quoting another fictional character (Polonius from Hamlet, perhaps…!), I’ll stop here. Many posts about blogging don’t focus nearly enough on the power and responsibility that a blogger possesses when they have an audience.

I hope this post has been different and in the very least and has inspired you to either become a blogger or continue blogging with a newfound passion. Looking forward to hearing from you! If you’re a blogger, regardless of industry, we’d love to hear from you.
Best wishes,

Technorati Tags: Social Media, Blogs, Blogging, Bloggers, Bob Souer, Donna Papacosta, Leesa Barnes, WordPress, TypePad, Spiderman,


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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


  1. Nice article Stephanie.
    I enjoy putting my thoughts (and the thoughts of other contributors) into my blog, as well as my podcast (Tuning In With Wayne Henderson). Blogs are a great tool.
    I always try to be responsible, because it has been said that once something is out on the web it will always be there somewhere.

  2. Stephanie,
    My own voice over blog is very much in its infancy, and it’s been a wonderful learning experience, with so much more to learn.
    Many things I find so inspiring and related to our business that I love to write, share and convey from these everyday occurrences and in combination with my own experience.
    I have met some fine folks along the journey as well. I’d like to be remembered as a professional, and I completely agree with the importance to blog responsibly.
    All the Best,
    Bobbin Beam

  3. I’m very new to blogging, but I am considering starting one of my own thanks to my experiences on this blog and the fact that every time I turn around lately, I am hearing and learning more about blogging.
    Any advice or information on the best ways to implement a blog into a website and maintain it will be welcomed!

  4. Hi Wayne, Donna, Bob, Bobbin and Melanie,
    Thank you for commenting and I’m glad to hear that the blogging spirit is alive and well in the voice over community.
    Melanie, I’m very excited to hear you say that you want to start a blog. I’d be happy to help you out – just let me know what I can do for you.


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