a woman's hand holding a TV remote towards the TV with a national geographic style show playing on the TV, signifying the different accents and languages found in american media and marketing

Most Attractive Accents to American Companies

Accents in advertising are used very differently depending on where in the world you’re advertising.  But what about the most saturated advertising markets: The U.S.? The U.S. spent...

Knowing When to Incorporate Accents into Advertising

Advertisers and marketers have, for a long time, been trying to create a sense of relatability with their audiences. One of the key strategies that they deploy...
the word 'copyright' highlighted in blue, surrounded by letter stamp in times new roman font.

Copyright Law With an Emphasis on Audiobook Production

To many, copyright law can seem daunting. However, if you’re looking to produce an audiobook, understanding the basics of copyright law, including who you need to contact,...
A man listening to an audiobook in a large room filled with natural light. Is he listening to an abridged or unabridged audiobook?

Abridged vs Unabridged Audiobooks – Pros & Cons, & Uses

In light of the new usage statistics published by the Audio Publishers Association (APA) highlighting that 67 million Americans completed at least one audiobook in the last...
an white animated rabbit hopping captured in 6 freeze frames to signifying the use of animation in advertising

Advertising with Animation: Why Animated Video is Great in Today’s Digital Economy

Using animation as the treatment for any marketing or sales collateral provides a versatility that rivals other mediums like live-action. When animation is applied to any number...

Animation in International Advertising Strategies

Creative professionals often find themselves asking “how do I create one animation video that will be suitable for all international markets?” That common question is paired with...

Commercial Voice Over: Communicating in a Commercial

When it comes to voice over in commercials, even though the number of projects in television and radio are declining, the growing popularity of commercials on YouTube,...

Voice Over Script Considerations for Advertising and Radio Campaigns

As you begin on your script for radio, one of the first things to consider is how you are positioning your offer. In the radio world, the ad...

Creating Powerful Radio Ad Campaigns

From an advertiser’s perspective, the average 30 or 60-second radio commercial represents a point-in-time golden opportunity to tell a story, reach the listener deeply, and seal the...

Producing an Animation – Animation Budget Template

Animation isn’t just for those who can afford it: These days, it’s available to the rest of us, too. What was once the exclusive domain of high-end...

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