An old-school am radio sitting on a wooden table in someone's book room.

Radio Advertising – Create the Most Effective Radio Ads

Editor’s note: This is an update to an article originally published in April 2018. Have you heard that radio advertising is on the decline? That radio ads are...
A large number six sits in the middle of a textured blue background.

Thriving in the Age of Brevity: The 6-Second Ad

Editor's note: This is an update to an article originally published in August 2017 by Tanya Chopp. Do you ever feel like the motto for your industry is...
an Amazon Smart Speaker sitting on an end table next to a woman who looks pleased to own the smart speaker.

How to Make Alexa Flash Briefing Skills a Part of Your Audio Content Strategy

As the popularity of smart speakers and home assistants like Amazon Alexa and Echo grows, so do their uses and capabilities. One such ability that has seen...

Sounds of the Season – Voices Heard in Holiday Ads

From Santas to twinkly-eyed kiddos, and everyone in between, we’ll explore the types of voices heard most frequently during the holiday season as a way to identify...
nostalgic seasonal photos

Using Nostalgia Advertising in Your Holiday Campaigns

Emotion is a powerful tool - wielded expertly by the world's top advertisers, and evidenced in the memorable, most decorated ad campaigns of recent history. But how...
Silhouette of a video game plater wearing headphones with an out-of-focus video game screed in the background.

How To Make Video Games More Accessible Through Sound Design

Tons of publications have been talking about video game accessibility and why game enhancements should be made to improve not only the gameplay of visually impaired gamers,...

Planning Your Podcast – Podcast Scripts and Formats

Many podcasts sound like free flowing conversations - but don’t be fooled. The top podcasts in the world go into the process with a plan before they...
infographic of podcasting elements including mics, hosts, signal towers, wifi icons, chat bubbles, head phones, and more

How to Start a Podcast and Measure It’s Impact

In order to outline the process of starting a podcast, including managing production, publishing, promotion, and measurement of performance, we sat down with four highly accomplished podcast...

Finding Podcast Guests

As we explained in our post on how to start a podcast, featuring guests on your episodes is a great way to give your show some added...
a man interviewing a woman on a podcast

How to be a Good Podcast Interviewer

Being a good podcast host and interviewer is more complex than one might think. It takes special skills to really bring the best out of your guest: ...

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