Over the last decade the use of celebrity voice overs for television commercials has grown in leaps and bounds.
During the Oscars program this year there were twenty-four percent more ads featuring celebrity’s compared to last years program which had just four percent. Most of the ads this year featured celebrity voice overs rather than on-camera appearances.
With the jump in celebrity voice overs it seems clear that in the minds of marketing gurus it’s worth every expense. Because celebrity’s are recognizable people tend to have an emotional response to the sound of their voices. They remember them from their favorite movies and from the media. The more distinct the voice the better. People are therefore more likely to gravitate to that product over the competitions because they have an emotional connection to it.
Whether or not celebrity voice overs hurts or helps the industry is still up for debate. Some voice actors feel that celebrity’s are taking jobs away from the hard working talent who make a living doing voice-overs.
“Current day celebrities don’t need the money and are taking jobs away from unknown actors who do voice overs, many of which are just as good and some of them much better.” says veteran actor Paul Dooley. “The funny thing is that the large majority of listeners don’t even recognize the celebrity’s voice out of context.”
Good or bad, the once anonymous industry is getting some Hollywood limelight.