CNN, “The Most Trusted Name in News”, has just ended their 27-year partnership with news source Reuters, an International news gathering body, one of the most renowned out there.
What will CNN do now?
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Well, anything is possible!
CNN cuts loose Reuters after 27 years
By Joshua Chaffin/FT
Published: August 30 2007 23:16 | Last updated: August 30 2007 23:16
CNN is dropping Reuters as one of its main sources of news and video and will instead invest millions of dollars to bolster its own news gathering operations. The move will end a 27-year relationship between the companies that stretches back to CNN™s founding.
That’s really just the headline, so if you want to read more, click through the link above on the story title. In essence, CNN is wanting to create more of its own content that it can use through new media applications and on websites, a huge step forward to becoming more independent as well as assume more control over the news and stories they present to their audience.
CNN is now employing Guerilla Marketing strategies, something that grassroots and independent media outlets have been doing for years, most prominently, bloggers and podcasters. This should be an exciting and innovative chapter in their company history. As spectators watching from our box in the peanut gallery, CNN’s latest corporate decision to cut one of the most trusted news sources out of their fold is interesting to say the least.
What do you think of this new reality? What kind of news and content do you anticipate to spring forth from CNN in the future?
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