Chihuahua wearing heart glassesWhat more can you do to stand out from the crowd in an audition?

Is it merely the voice that can get you ahead or secure a place for you in a client’s mental space?
Find out how you can connect to a client with more than just your voice today on VOX Daily.

Love Me, Love Me, Say That You Love Me!

Yesterday, I read a tweet by a voice talent on Twitter about an audition for a high profile company in the health and beauty sector, mentioning that he was about to audition for the company, and as fortune would have it, was an avid user of one of their products!
I replied with the recommendation that he inform the client of his intimate knowledge of their product, if at all possible, to strengthen his bid for the work.
He thanked me for the tip citing that it was an excellent idea and he’d give it a whirl.

What Clients Want to Hear

If there is anything a client likes to hear, it’s about why you want to work for them and what motivates you to make their project a success.
They want to know why you love them, why you love their product, or why you love their service… essentially, they want to know why you love them so much that you would go to the extreme of publicly representing their company and being their voice.
Does the company evoke memories from childhood? Do you use their products? Have you ever been to one of their events? Are you in love with their brand?

Where’s The Love?

Has there been an instance where your declaration of love for a company, product, or service has made the difference in your bid for work?
I’d love to hear about instances where you’ve been able to build a bridge with words to book a gig.
Comment with your story!
Best wishes,
© Guerrero


  1. Another good article Stephanie. I love the picture! I am currently working on 2 companies to get my foot in the door! With the combination of my knowledge of their products, and my V.O. skills, I’m striving to grab that proverbial brass ring. You’ll never know unless you put yourself out there. So why wait, when you can GO FOR IT? I’ll keep you posted.

  2. Hi Stephanie,
    Wondering about the audition you mentioned. Was he probably not submitting to an agent and NOT directly to the company? Agent etiquette would not allow the voice talent’s personal endorsement to make a difference in being considered, would it?
    Ralph Hass
    Declaring MY love for pro hockey and football clients and more at:

  3. Hi Ralph,
    I’m not entirely sure but it sounded like he was either going in to a physical location where the client may have been present or submitting directly to the client via an online casting call.

  4. Hi Stephanie,
    Interesting thought. I’m not sure if it would really make a difference as they’re usually just looking for the right person for the job. If your love of the product shines though your audition…..than I’m sure it would help you give a better performance. However, fawning over the client/product could backfire. A long time ago, I was occasionally booked to voice with a male talent who was a great guy, but tended to “gush” and behave in a really ingratiating manner. It was kind of uncomfortable for everyone and came across as kind of phony. So, I’d say, just beware of taking things too far….

  5. I agree with Melanie. I don’t think it really makes any difference. I’ve had many many auditions for products I use/have used or companies with which I had a direct relationship and mentioning that relationship had little or no affect on the outcome. I got the job or I didn’t – based on my read and what was in the client’s head.
    Now, that being said, if you already have a relationship with a company – you can certainly let that open the door for the audition.

  6. Hi Melanie and Connie,
    Thank you for your thoughts. I think a subtle nod to how one feels about a product or service is a definite plus in an audition situation, particularly true if the client is already enamored with your voice.
    While you don’t need to be overly verbose when expressing why you feel you would be the best person for the job, it’s better to appear as though you really want something than to appear indifferent.
    Speaking of which…
    In Jane Austen’s “Pride and Prejudice”, the character Jane Bennet’s affections for Mr. Bingley appeared to be indifferent because of her feminine modesty when in actual fact she loved him.
    While booking a voice over job isn’t a marriage proposal there can be a cost for failing to show one’s particular interest. Coming from the standpoint of a client, the level of interest and investiture a talent presents to me with regard to our brand does factor into my decision making process when hiring for a job.

  7. I can’t remember the last time I had the opportunity to talk/type directly with a client in an audition scenario. 95% of all voice auditions I have are recorded at home and emailed to my agent. There’s a very strict “no chit-chat” policy. And in the odd “out of house” audition I don’t recall the last time I read with anyone but the casting person and/or engineer.
    A little mention can’t hurt, though, provided, as others said, it’s not sucking up. I know of at least one instance where (I believe) a comment helped me get an on-camera gig; mentioning to the director my enjoyment of a previous movie of his. It was some years previously and I could see his eyes light up at the recognition. But yeah, it’s a fine line. The moment it sounds planned and not spontaneous, I think you’re in trouble.

  8. Hi Stephanie,
    I really enjoy reading Vox daily, and something occurred to me the other day. Sometimes when things are a bit slow and the work isn’t quite as forthcoming as we’d like, here’s something to cheer us up.
    When you do get a project awarded on, think of this
    “You have just won a project that has been not locally or nationally advertised. Your voice was picked from a Globally advertised job!”
    How cool is that?


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