Businesswoman flexing her musclesWhen is the last time you updated your profile?

In a recent teleseminar called “Power Profiles,” David and I spoke in detail about how important it is that your profile be complete and presented to visitors at the site in the best possible way.
Why is this important?
Find out in today’s VOX Daily.

Profile + Completion + Promotion = Success

Your profile is used to promote your voice. When your profile is completed, it can be an amazing tool that attracts prospective customers, earns their trust and gets them to click “play” to hear your demos.
Your demo may be what determines whether or not you book but it’s TEXT that attracts people to your demo and encourages them to listen.

Remember, the Internet is a visual medium. The Internet is also text driven. Since audio cannot be “previewed” or heard before actually listening to it, text is required to set the tone for what someone is going to hear before they hear it.

You can add text to describe your demos in many ways. If you log in to your account, you’ll see that when you go to edit a demo, the opportunity presents itself to add a title for your demo, select a language, categorize the demo, choose a voice age, give a summary of what will be heard and tag the file with corresponding adjectives or descriptors.
For instance, your demo could look like this:

What you see above is a screen shot from the Demos page. Each demo uploaded to your Profile at has its own unique URL that features additional details about the demo. You get to this page by clicking through the link to learn more.
Here’s a screen shot of what your demo looks like when you click through to “view demo details.”
Detailed view of a demo
When naming your demo, don’t just call it Demo #1. Call it something appropriate to the material in the file such as Primetime Promos, Message On Hold, and so on.
Note that I’ve picked only 2 tags for this demo. I recommend that you choose 5 tags.

Text + Listening + Continued Interest = Vetting

After a client has heard your demos and wants to learn more about you, the next step they usually take before sending a private job invitation is to check the Feedback section of your Profile.
The purpose of your Feedback section is to help build credibility with people you haven’t worked with before, making it easier for them to hire you. How can you achieve that goal? Add some testimonials!

Why Testimonials Are Important

Even if you haven’t booked a job that was paid for through using SurePay, you can still share experiences you had in the past to complete your profile and give prospective customers the information they need ahead of time to feel comfortable working with you.

One housekeeping note:
Although the Feedback page is where testimonials and client lists are displayed when viewing your profile online, that information (references and a client list) needs to be added to your main Profile section. You can edit your profile and add references and a client list here:
Scroll down to the bottom of the page and you’ll see a place where you can add references and note clients you have worked with. Pretty easy, isn’t it?

Gathering Testimonials

What if you don’t have any prepared testimonials to add? What can you do? On the “Power Profiles” teleseminar this week, David and I honed in on testimonials and how to acquire them. The absolute best time to ask for a testimonial is right after you have completed a job for someone and they are at their most grateful, excited and willing to write something up for you.

After the teleseminar was through, we received some emails, one of which was from Shelly Fullerton about how the teleseminar, and the testimonial part in particular, helped her and has inspired her to get more testimonials in writing from her clients. Some of these tips were shared during the call and I’ve also added a couple more for you to consider.

Email Past Clients

Clients you have provided voice over services to in the past can help you out with this. You could email them and ask if they might be willing to share their experiences working with you. Just a sentence or two will do, it need not be a tome.

Consolidate Positive Feedback

Perhaps you have a number of emails from clients you’ve worked with and they said some great things about their experiences in the bodies of those emails. What you could do is write back to that client and ask if you could use what they said about you to help promote your business.

When you email the client, be sure to include the proposed testimonial so that they remember what they said to you and have something to approve.
You could even give them a link to where the testimonials will be featured. People often want to know where you’ll be posting what they said. Once you’ve gained permission and have posted testimonials to your profile, send an email to each client who sent you a testimonial with a link to where they can view what has been published.

Leverage Public Endorsements

If you are a member of LinkedIn and have some endorsements from past clients, you could use those as references in your Profile too! If they endorsed you publicly there, you should have no trouble using that information to build trust elsewhere.

So Much To Say!

Your profile sells what you do and helps you get business. I hope that some of these tips have been valuable for you.
Best wishes,
© Horrocks

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


  1. Thanks, Stephanie.
    Your article just prompted me to add a testimonial in the ‘Feedback’ section. The best marketing is fresh and relevant, just like a well done script and voice over.
    Best wishes,
    IAN in South Australia

  2. I’m just getting involved in VO. It is very motivating to see real professional info that makes good sense. Thank you!
    Aaron from California

  3. What do you recommend for the green beginner with no testimonials to add? In the reading I’ve done on becoming a voice artist, it is recommended to be upfront about having no proffessional experience but enticing prospective clients to give your new talent a try.

  4. In my opinion, Fernando has gotten some bad advice about exposing lack of experience–a real turn-off for many otherwise potential clients. If you can do the work–both voice-wise and technically, i.e. you can DELIVER what your demo, audition, and profile say you can, then how long you’ve been delivering is unimportant. Anyone who asks, be vague: “Awhile”; “I’ve done things for a number of clients, including (some names on your demo–even if they’re spec–because you HAVE done stuff for them–it just may not have been broadcast)”; “What matters is what I can do….”–you get the picture. If you CAN’T deliver, get out of the way of those who can until you can.
    A further note regarding experience: in the minds of some (hopefully few) casting persons, LOTS of experience can be a turn-off, too. I’ve been doing this over 30 years. Does that mean I’m an old fart who can’t relate to a hip, cool young audience? That I’m relegated to retirement home promos, Santa Claus, and “Old School” Announcers? (Well, MAYBE) But that judgement should be based on actually hearing my demo or audition, not a presumption based on my age based in turn on how much experience I have.
    The point is, people are going to judge and misjudge you based on arbitrary criteria that may or may not be valid, AND THERE’S NOTHING YOU CAN DO ABOUT THAT! But you can do something about pre-judging yourself, putting yourself in a box, imposing artificial limitations, giving them reasons not to hire you. All that really matters is can you deliver?


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