Greetings,
Even in this virtual world of instant marketing and global opportunities, the professional voice actor still has a lot of knocking on doors and pounding the pavement to do when it comes to ramping up business locally and establishing themself within their own community as the voice of choice.
Here are some ideas that will help with promoting your talents on a smaller, more personalized scale.
You could…

  1. Deliver Demo CDs
  2. Send Post Cards
  3. Circulate Flyers
  4. Write a Newsletter
  5. Cold Call Businesses
  6. Print up Business Cards
  7. Pin Cards on Bulletin Boards

All of the efforts mentioned above provide potential clients with the friendly yet assertive message that you are available to record voice-overs for their company.
To expand upon the newsletter idea, develop a database of your current clients and clients whom you would like to work for. Send them personalized newsletters with updates featuring recently completed voice-over work and let them know that you appreciate their time (tactful reminders that you are interested in working for them don’t hurt either!).
The more times that your prospects see your name, the greater likelihood you’ll be the person they call when they need a voice-over.
Cheers,
Stephanie

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Voices.com. Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her blog serves an audience what wants to grow in their careers as professional voice users, and more specifically, voice actors. Stephanie was recently listed on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.

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