Even in this virtual world of instant marketing and global opportunities, the professional voice actor still has a lot of knocking on doors and pounding the pavement to do when it comes to ramping up business locally and establishing themself within their own community as the voice of choice.
Here are some ideas that will help with promoting your talents on a smaller, more personalized scale.
- Deliver Demo CDs
- Send Post Cards
- Circulate Flyers
- Write a Newsletter
- Cold Call Businesses
- Print up Business Cards
- Pin Cards on Bulletin Boards
All of the efforts mentioned above provide potential clients with the friendly yet assertive message that you are available to record voice-overs for their company.
To expand upon the newsletter idea, develop a database of your current clients and clients whom you would like to work for. Send them personalized newsletters with updates featuring recently completed voice-over work and let them know that you appreciate their time (tactful reminders that you are interested in working for them don’t hurt either!).
The more times that your prospects see your name, the greater likelihood you’ll be the person they call when they need a voice-over.