Woman looking at her GPS in the carAre you someone who uses GPS to get around?

Global Positioning Systems are very popular. They can be purchased as standalone items. Some newer cars also come with a GPS installed.
In today’s VOX Daily, we’re going to explore how a GPS can help, how you can use them for your business and the kind of voice over opportunities for talent in this market.

How Can GPS Help Your Voice Acting Business?

In the past when driving to locations outside of your city, you may have relied upon physical paper maps kept in your car. Now, a computer can tell you where you are and give you a heads up on the most direct route to get to your destination, providing a paperless solution to your navigational needs.
How might you use a GPS for your business? Here are a few ways:
๏ Find a location
๏ Study the voice
๏ Develop opportunities for yourself

Finding a Location

You might have a session on location at a venue that you’ve never been to before. Popping the address of the recording studio in is very helpful. Getting to the location on time is very important and most GPS systems will tell you how long it will take for you to get there based upon the speed you are traveling.
Many of these GPS systems also have voices that help direct you on your course.

Studying the Voice

Another hidden benefit here for the professional voice actor is that you can also use the GPS as a study tool for how you might approach that kind of voice over work. Listen for inflection, tone, and general delivery of prompts.
If at all possible, try to listen to more than one GPS voice. Some systems come with the choice between a male or female voice. If your spouse, a friend or colleague has a different make of vehicle or GPS device, ask them if you might be able to hear the voice to take notes on that talent’s interpretation in contrast to other GPS voices you have heard.

Developing Opportunities

If you’re using the GPS and find that you think you could do a better job of instructing people on where to turn and so on, consider this an opportunity for you in the arena of recording for GPS systems. Think about how you might interpret those words differently to provide an even better user experience for the driver and any passengers in the car and then seek this kind of work out by contacting the companies who produce the GPS systems and carve out a niche for yourself as a talent who records specifically for this purpose. If you can do character voices, accents or can speak multiple languages, you may find that this is a lucrative area for your talent.

One company that produces GPS recordings is TomTom. If you’re interested, you can watch “behind the scenes” videos of some celebrity sessions they’ve had for themed TomToms in their Star Wars series featuring Darth Vader and Yoda.

Any Comments?

Maybe you have been the voice of a GPS system or have found them to be handy to you in your business. If so, you’re welcome to comment here and tell us all about your experience!
Best wishes,

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Voices.com. Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


  1. Neat article!
    We (Christa & Hans) are both on a couple of GPS-systems.
    It’s a whole new ballgame narrating those!

  2. TomTom will also let you upload your own set of GPS navigation directions. Of course, it would be the basic “turn left”, “turn right” bla bla bla, but you can. Unless they have discontinued that. Anyway, it’s worth looking in to for practice. Maybe you can sell them… I’m not sure.

  3. Hey guys, thought you might be interested in this competition TomTom are running. Basically, TomTom is searching for its new ‘Voice of TomTom’ (Brian Blessed has just become one) and the winner can bag themselves a New Renault Mégane Coupé Cabriolet as well as becoming a voice of TomTom. Full info here: http://www.facebook.com/TomTom?v=app_4949752878 Competition is England, Scotland and Wales only.


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