Over-sized goldfish in a small bowlHave you ever noticed that the growth of a goldfish is only limited by the size of its environment?

The dimensions and confines of a fishbowl greatly determine how large a goldfish can become.
Similarly, your potential to grow as a voice over artist is only limited by the boundaries and glass ceilings that you impose upon yourself.
What if you could enlarge your environment and allow for growth?

How To Avoid Being Just “Another Pretty Voice”

Many people who decide to pursue voice over are focused simply on their voice and fail to realize that what they are really getting into is a business comprising of more than just God-given vocal attributes and qualities.
Although the voice is a beautiful instrument, there is more to being a successful, thriving and well-balanced voice over artist than simply your voice. Only focusing on the voice puts limitations upon your ability to grow and hinders your ability to not only identify opportunities but also to create and capitalize on opportunities.
While there are many areas that a person can grow as a whole, and I acknowledge that not all are covered in this article, there are 3 key areas of growth for voice over talent which are:
1. Professional
2. Artistic
3. Technical


๏ Join local business groups such as a chamber of commerce or ad club
๏ Align yourself with an association directly related to the audio industry
๏ Build a support base of people around your business to help you grow
๏ Read everything you can about the industry and keep in the loop


๏ Take workshops with voice over instructors
๏ Listen to educational podcasts to develop and refine your talent
๏ Subscribe to blogs or newsletters to keep up on the latest voice acting trends
๏ Join or start a voiceover workout group to connect with local talent and gain feedback


๏ Learn something new each day to help you in your business
๏ Build a home recording studio
๏ Develop audio engineering techniques / production and post-production skills
๏ Apply your knowledge by assisting others

What Have You Been Doing to Help Yourself Grow?

Looking forward to hearing from you!
Best wishes,
©iStockphoto.com/Amanda Rohde

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Voices.com. Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


  1. This article is spot on, Stephanie. As a firstborn daughter, wife, mother, and former teacher, the idea of putting myself first in the priority chain for my voiceover business takes a lot of mental effort to overcome. I agree that joining the Chamber of Commerce, learning from your Voices.com site a little each day, and becoming even more involved in our community events has led to some very interesting people and fascinating work.
    For the past several months, I was totally involved in spearheading a fundraising Holiday Bazaar through our local high school to raise money for student athletes (our son is a football/baseball player), school clubs and organizations. Last year it had 8 vendors, this year it had 62+ vendors. The point is I became better and better at keeping track of info using spreadsheets, email, and phone contacts.
    I realized last month that my hesitancy about reaching out to unknowns dissolved when I knew I could help their business. Isn’t that what a voice talent does? During the bazaar, I used my booth as a way to showcase what a VO service was, and how it could help. I created a brochure of my services and displayed a DVD of a powerpoint presentation I created about a local flower shop that became a tradeshow narration. (Guess who wrote the copy and did the VO?) lol
    I recently attended a mixer in NYC that put me in touch with other VO talent, producers, and agents. I even met a producer who reached out to me to update my demos for my websites, and I’m so grateful I was there to meet and learn from the wonderful folks that were so warm and gracious towards me. Now I’m already looking forward to attending VOICE2010!
    The only glass ceiling we impose on ourselves is one of our own making. Thanks for the timely article.

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