Idea, Plan, ActionDo you actively seek out new and interesting ways to market your business?
Knowing how to connect with your intended customer is what marketing is all about. Recognizing that the voice-over service you offer is a business-2-business operation and advertising to them in a ‘language’ they’ll understand is key in finding new clients and reminding past clients that you are still there and available for work.

Finding new memorable ways to reach out to your clients will help you stand out and be in the forefront of their minds.
In today’s VOX Daily learn about a fantastic example of a voice talent who really gets this aspect of the voice-over business.

What better way to speak to clients than with their own element?

While I was perusing LinkedIn today, I happened to come across a post from one of our voice talent, Ed Mace, who had a really unique and creative way to promote his services as a voice-over artist. Ed created an animated explainer video showcasing his good humor and multifaceted talents, seamlessly altering his voice from character to character. I reached out to Ed to find out why he chose this marketing medium.

“In the past several months it really seemed to me that concise and to the point explainer videos were cropping up everywhere,” Ed explained. “Consequently I decided to write, direct and completely voice this video showcasing a handful of characters. With wonderful video production assistance from Video Jeeves and audio tweaking from Kaamos Sound, I was very happy with the end result.”
Check out the video here:

Ed’s video is a fantastic example of how voice talent can speak to clients on the same level, show personality, and take a vested interest in their own careers through creative marketing.

What creative ways have you marketed your VO services?

Share your stories in the comments below.
All the best,
Lin
©iStockphoto.com/velkol

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David graduated with honours from the Ontario Institute of Audio Recording Technology. David’s background in audio production continues to inform Voices.com’s innovation in the areas of mobile recording and digital media products that contribute to Canada’s economic and cultural future. As Chief Executive Officer, David is responsible for setting the vision, executing the growth strategy and managing the company on a day-to-day basis. He often writes about these experiences in the Wall Street Journal, Entrepreneur Magazine and Forbes.

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