Baby choosing a cupWant to see your audition to booking ratio increase?

Who doesn’t?!
Voice over professionals applying for work via the voice over marketplace do a lot of unsupervised, self-directed auditioning. In some cases, this independence and liberty may result in some talent auditioning for jobs that they aren’t qualified to do, which negatively affects their audition to booking ratio.
In today’s VOX Daily, I’m going to give you some tips and insight that will help you to audition yourself more like an agent would… the application of which hopefully translates into more bookings and less auditioning for you!

Surprise! You Are Your Own Agent

That’s quite the realization, isn’t it? You might be thinking, “Stephanie, it’s fine and dandy to say that I am my own agent, but what does that really mean?”
Being your own agent means that you bear the responsibility of promoting your own voice and are also selective with regard to the kind of opportunities you submit yourself for. This is especially true when you are using

As Your Own Agent, You Need To:

What Agents Do

Among their other responsibilities, agents only submit auditions from talent on their roster who they feel best meet the overall needs of a prospective client.
When an opportunity arises, they refer to their roster of talent, consider their options and then settle on a select person or a select few that they believe stand the best chance of being hired to interpret copy and perform the voice over.

Being Selective

An agent knows that there may very well be other qualified talent being submitted by other agencies. By being selective, they ensure that the talent they submit for a given opportunity are poised to meet all of the needs that particular client has… in other words, they are only sending in auditions that the client may want to hear as it pertains to their project outline and brand.

This is a process of selection, not rejection, and one that you can also apply in a unique way to your own career as a freelance voice over professional.
Do you need to audition for every casting call that comes your way? No, you don’t. If you feel that a particular audition, although it technically matches your profile isn’t in line with something that you are confident doing, you are at liberty (and encouraged) to pass on it. Use your time wisely and determine whether or not the opportunity will yield some form of value for your business.

When you are selective and apply for work you are able to do, you make a much better first impression and are more likely to be Favorited, if not hired, by the client.

So, How Can You Think Like An Agent Would?

In order to think like an agent, you will need to:
1. Be honest with yourself and only apply for work that you can do
2. Read and follow instructions
To reiterate what’s already been said above, you really need to see your voice through the eyes of someone who is trying to make money, not necessarily just as an artist. An artist sees things subjectively whereas an agent will, if they want to get the booking, see things objectively through the eyes of their client.

5 Factors That Determine Your Eligibility:

  • Are you capable of meeting the client’s needs artistically?
  • Can you meet their technical needs?
  • Will you be able to work within their budget?
  • Does your schedule allow for you to complete the project on time?
  • As your own agent, would you submit yourself for this job?

Are You Thinking Like An Agent?

If you are, how has that affected your audition to booking ratio? Do you find that you are more selective with the opportunities you submit to?
Looking forward to hearing from you,

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


  1. I use Performertrack to assist me in my submission/audition/callback/booking ratio. It has helped me focus and save time in what I choose to submit to and in seeing where clients like to cast/hire me.
    I was introduced to them through their website and it was amazing. Thanks for covering this.

  2. Great Advice!! I will definitely try to apply it to my own special abilities. Life has been a bit crazy here in the last six months so, I have not done as much auditioning as usual. Bit, this will be a help as I slowly get back to it all.
    Thanks, Stephanie,
    Carol M. Hahn

  3. This is a great article. More and more agents are being asked to submit their top, top talent for auditions. The business is getting more competitive by the second. I think you hit the nail on the head with the way things are trending in the industry.


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