ann-dewig.jpgDid you watch Super Bowl XLIII?

If you’re a woman and found that you enjoyed the big game a little bit more than usual, you can attribute some of that joy to the inviting female promo voice behind the Super Bowl XLIII promos on NBC.
Know who to thank?
Ann DeWig!
Get to know Ann a little better and discover more about what it was like to voice NFL Super Bowl promos, making history and fulfilling a dream in the process. Interview with Ann DeWig

VOX: Hi Ann, welcome to VOX Daily! Thank you for chatting with us today. I was wondering… how did you manage to get the one gig for the big game that football fanatics go ga ga over?
ANN DEWIG: I wish I could take this opportunity to tell you how fabulous I am, and how my marketing techniques are the awesomest, and how my twitter and facebook status updates are making me a marketing super-genius… but,… ummm… I’m pretty sure it was dumb luck.

The truth is – when NBC was hunting for a woman to voice some sexy NFL promos about Tony Romo and the Dallas Cowboys – my name was tossed in the hat. They took a chance on me, and I then voiced several promos for Sunday Night football. When they decided to use a female to voice some of the Super Bowl promos – I got that call because I was already “in” – so to speak.

VOX: I heard that sport has always been part of your life. What is it about sports that interests you and how has that interest melded into your job opportunities and creative process?
ANN DEWIG: Growing up, my mom would have sports on the TV all year round. (Go Broncos!) And having two very influential brothers, I grew up a sports loving Tom Boy. I also liked Star Wars, rock music, poker, and Elfquest. I think being ‘one of the guys’ is just in my bones. I’m crass and weird and might light my farts on fire at a party. I’ve always gravitated to male dominated marketing.

I worked in Rock Radio for a while, and feel like I can hang with the boys. I certainly don’t market myself that way – but maybe it oozes from my pours. To be a prominent voice in the sports world would be so rewarding – because it’s who I am, and what interests me. But I don’t AIM my career in that direction. I’m still a girl. I embrace whatever opportunities are out there for me – whether I’m selling tampons, or voicing billboards for ESPN.

VOX: When you voiced the NBC spots for Super Bowl XLIII, did you get an adrenaline rush? How did it feel to be the powerhouse bridging the gender gap in voice over for sport?
ANN DEWIG: Wow. That’s a lot of pressure. (laughing). When my agent called and said I’d be voicing promos for the Super Bowl, I screamed so loud I lost my voice. (Never claimed to be the brightest bulb in the room). I think that getting the call was the most exciting part of the journey – and knowing that I had a job my peers would die for certainly gave me a tingle. But that feeling was fleeting. Like getting the Lego’s you asked for at Christmas. You’re as high-as-a-kite for a few days, weeks or months, but eventually they are abandoned to the “junk” pile in the back of your closet.

I want to say here that I think there is an illusion about successful voice jobs, and how they can catapult you to new heights in your career. I often hear voice people say: “If I get this job it would open everything up!” But voiceover is a strange career. You never really get the corner office, your name on the door and the feeling of “ahhh, I’ve finally made it!” Our gigs come and go. Every voice job you get you will lose. So it’s important to remember that there is no “one” job that makes or breaks you.

Jobs can certainly lead to new jobs and new opportunities, but I think it’s important to keep things into perspective. It’s ALL my jobs combined that allow me to pay my mortgage and buy my dogs those dingo bones they like. I’m certainly not the first woman to be voicing super prestigious gigs, (usually reserved for males), and I won’t be the last. Melissa Disney will always be the first woman to have voiced a trailer, but she also moved on to the next job. The one we didn’t hear about.

VOX: What was the feedback like for your work? Did you happen to hear any buzz from people at the station, the public (through Twitter, etc.), or via the voice over community?
ANN DEWIG: I honestly didn’t hear much. I like to be low maintenance, and if my producer at NBC says “things are good” – I take the hint and do my job. I just figure if they didn’t like what I was doing – they’d find someone else. As far as “buzz” outside of NBC – I didn’t notice anything, but I didn’t CREATE any kind of buzz either. I was pretty discreet with my marketing.

I personally emailed the people I wanted to know, and kept it off of my social-networking sites. I have a lot of strong opinions about marketing (of which we can get into in another interview), so I purposefully didn’t make it a huge deal. One of the main reasons for my discretion is that I like to come across that I’ve done this kind of thing before. I’m a pro. I don’t need a parade every time I get a job. It’s my job.

VOX: Did NBC meet its objective of getting more women to watch the super bowl than in previous years? How much do you think the voice overs and advertisements had to do with it?
ANN DEWIG: I don’t know the stats, but I personally think NBC does a great job of making the Super Bowl more attractive to a much wider audience each year. Pregame shows, halftime shows, guests, Hollywood actors, rock stars and special exclusive interviews. Each year they find new ways to make the Super Bowl a full-blown “holiday”. And this year, I was lucky to be a small part of the process.

Did the promos help? I sure hope so! But it all starts with their content, then the graphics department, the producers and writers and lawyers, and then I’m added at the end. We’ll never know if my voice made a huge difference – but I hope it was fresh and new and helped women to feel like they were invited.

Any Comments?

Looking forward to hearing from you!


  1. Hello, Stephanie and Ann…
    What a refreshing look at “big” voice over jobs and the truth behind them. Ann, you truly ARE a professional and it shines throughout this interview. Your prospective and experience is important to other voicers to help us navigate this “strange career”. Like winning the Academy Award, it’s no guarantee of security or career advancement…but it’s great to do it and keep doing it! Like a buddy of mine once said,”I was lookin’ for a job when I found THIS one…”
    Thanks for your insight and I can hardly wait for the next interview!

  2. What an intelligent and insightful interview!
    I really appreciated the line,”Every job you get you will lose’. It sums up a lot about this business, and what is required of us emotionally in order to stay in the game.
    I like your ‘no parades’ perspective, Ann. Please return to talk more.

  3. I LOVE Ann Dewig. She’s my favorite female radio imaging voice! A fantastic talent and person too. Stephanie, she must have been a blast to interview!

  4. Hi Tricia,
    Yes, Ann was a treat to interview. She is electric! Thanks for sharing your thoughts 🙂
    Thank you to everyone who has commented so far. It means a lot to me to see that you enjoy reading the articles and interviews on VOX Daily.

  5. As a newcomer I am finding that my “co-workers” so to speak are really interesting and great people. This interview was absolutely wonderful and insightful. Definitely a great read.

  6. Thanks for the great interview, Stephanie.
    And note to Ann: I Can’t wait to work with you in the studio one day! (unless, of course, you plan on having a ‘gassy’ session)
    Life’s a gas, voice-on!


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