Apple has just announced the release of their newest version of the iPod Shuffle.
What makes this unique and why may it matter to you?
The iPod Shuffle is nearly half the size of its predecessor, holds 1,000 songs, and most notably, is programmed to announce song titles, artists names and playlists.
Where Will the iPod Go Next?
Now in its 3rd generation, the iPod Shuffle has evolved to include voiceover, able to speak 14 languages including English, Czech, Dutch, French, German, Greek, Italian, Japanese, Mandarin Chinese, Polish, Portuguese, Spanish, Swedish and Turkish.
The iPod Shuffle press release, published today (March 11, 2009) quoted an Apple official proposing the following in a pitch to sell the product:
“Imagine your music player talking to you, telling you your song titles, artists and playlist names,” said Greg Joswiak, Apple’s vice president of iPod and iPhoneâ„¢ Product Marketing. “The amazingly small new iPod shuffle takes a revolutionary approach to how you listen to your music by talking to you, also making it the first iPod shuffle with playlists.”
Pretty neat, isn’t it?
That’s a lot of VO
Why add voiceover?
Apple must have done their research and deduced that this was a feature people wanted or would find useful, presumably making it easy for the iPod Shuffle owner to decide whether or not they wanted to employ the voiceover option.
What’s not clear, however, is who the voice talent were that recorded the voiceovers or the gender(s) of the voice over artist(s) in each language.
I’m certain whoever did this work must have signed a non-disclosure agreement as that is the way these things generally go with companies the likes of Apple, regardless, it would be interesting to find out who the voice talent are that participated in this massive project.
What do you think? Could you shed more light on this for us?
If so, leave a comment!