Seniors Watching television | Blog - Where clients and voice actors can find valuable information on pre-production, technology, animation, video and audio production, home recording studios, business growth, voice acting and auditions, celebrity voice actors, voiceover industry news and more! When reviewing a piece of copy, how much attention do you pay to its intended audience?
How well you know your audience determines how well you read a script.
Determining 3 simple things in advance of voicing a script will improve your read dramatically.
Find out what you can do to communicate better as a voice actor in today’s VOX Daily.

Who is the Audience?

When someone writes a piece of copy, they have a distinct group of people in mind that they are trying to reach. Messages are shaped in light of the audience’s needs, interests, wants and concerns. A good piece of copy should let you know who it is targeting and how to speak to them…but what happens if it doesn’t?
Simply put, you will need to look deeper into the copy. Watch for clues such as the style in which the voice-over is written and how the copy seeks to engage the listener. What is the message saying to the person its meant to be heard by? Let the copy paint a picture for you.

Who Are You in Relation to the Audience?

Knowing who you’re talking to is one thing. Understanding your role as communicator is another. In voice-over, we traditionally have seen 5 roles that a talent can play, being:

  1. Real Person
  2. Announcer
  3. Narrator
  4. Instructor
  5. Spokesperson

By knowing who you are in relation to your audience, you can approach them in the right way. Are you their friend? Are you someone in a role of authority? Are you teaching them something?
Figuring out what role you as voice talent are playing makes delivering the message so much easier.

Why Should They Care?

Next, determine why the audience should embrace the message. Is this information that is useful to them? Will it save lives? Does it add value in any way?
When you fully understand why a message should matter to your audience, knowing the tone of voice to use, how to phrase, which words to emphasize and so on only builds the case for why someone hearing the voice-over should care.

Do Your Homework

Budgeting your time when auditioning is important and many voice talent fail to take small yet vital details into account. An informed read will come across as more believable resulting in better reception for the message being sharing.
Don’t let your interpretation of any read be a shot in the dark. Do your homework.
The extra time will be well worth the investment if it means you’re communicating on a deeper level then other talent who are choosing to rip and read.

What About You?

Do you do your homework? Has determining who the audience is in advance worked wonders for your reads and helped you to book more jobs?
Looking forward to hearing from you!
Best wishes,

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


  1. I completely agree. I think that knowing your audience is a vital thing to bear in mind as a voice over talent. The tone used, the delivery pace and even the articulation of the delivery varies accordingly with your audience. Understanding how your audience will hear what you deliver/recorded is one of the keys for a successful voice-over artist.


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