Have you ever thought about how important the act of listening is to your voice over career?
Voice overs are part of the day-to-day landscape and grace your ears whether you were aware of them or not.
Just as the average person sees about 3000 advertisements a day, the average person hears more messages than one might expect each day, numbering in the hundreds, potentially thousands depending on your exposure to advertisements and voice-over heavy mediums such as broadcast.
When you think about it, there’s a lot of work out there for voice over talent… and if you listen hard enough, you’ll be able to tap into trends, figure out whose booking and why.
In today’s VOX Daily, we’re going to talk about the benefits of listening and why you need to lend an ear so to speak and keep your finger on the pulse of the industry, particularly where your areas of expertise and interest are concerned.
Voice Overs All Around Us
Have you ever thought about just how ubiquitous voice over is? Just think, if any of the following applies to you, it’s likely that you’ve heard hundreds of thousands if not millions of voice overs over the course of your lifetime.
Have a phone?
Own a TV?
Listen to the radio?
Subscribe to or download podcasts?
Play video games?
Use a GPS?
Have access to the Internet?
Voice actors are generally more attentive than the average person and listen with purpose to the voice overs around them.
Listening = Researching
As a professional voice over talent, the simple act of listening to voice overs with purpose enables you to gather some free market research. Working doesn’t always mean recording or speaking… sometimes it means listening.
Listening to Voice Overs Helps You Know More About:
The kind of work that is out there
The sort of voices and deliveries that are in demand
Identifies companies by name who are using voice over to communicate
There is no trade magazine that tells you about every company under the sun using voice over nor any trade magazine that tells you who got every gig on God’s green earth.
By listening to voice talent you admire and seeking out the work of your peers, you will develop an ear for who is booking and also what their areas of expertise are.
Additionally, you should have a good understanding of your own voice. Here’s a link to a neat article that explores getting to know your voice.
How Has Listening Benefited You?
Looking forward to your response!