Couple searching onlineWhere do you turn to find talent agencies to submit your demo to?

How do you find a voice over coach in your area?
More and more, the tendency is to go straight to a search engine and seek out information that would have previously been sought after in a physical telephone book.
Hear more about how you can find what you’re looking for and also be treated to an amazing story that illustrates the point in today’s VOX Daily.

How Far We’ve Come

As the story goes, Bob Bergen, the boy who would become the voice of Porky Pig, was determined to speak with his hero on the phone. Bob’s dad picked up telephone books, aggregating information the old-fashioned way, and presented his son with stacks of paper that would indeed yield the one result he was looking for… the home phone number of one Mel Blanc.

Young Bobby Bergen pored over the pages and eventually found that Mel Blanc was not listed, however, remembering that his wife’s name was Estelle, was able to locate an “E. Blanc” and achieve his goal.
Imagine if instead of scouring Los Angeles and collecting telephone books literally by hand, Bob Bergen‘s supportive father could have turned to the Internet instead to help him make contact with the man of one thousand voices?

Local Search

In recent years, we’ve become accustomed to finding everything from pizza shops to national monuments by conducting a search online via an established search engine. To further that, apps are also now available to us whenever we need to locate the closest Tim Hortons, Starbucks or any other place in relation to where we are at that given moment.
While word of mouth and direct referrals are nice, sometimes the information you need isn’t always available to you when you need or want it. This is where local search or search in general comes in.

Need to find a recording studio in San Francisco with ISDN? Google it! Want to do another run of submissions to agencies in New York? Why not pop in some keywords in conjunction with the city name and go for the gold?

How To Do a Local Search

Searching for something is very easy and you can find results that match your query within seconds. Here’s a step-by-step tutorial for searching locally on Google.
1. Type in your query in Google’s search box.
2. Click “search.”
3. Review the results.

When you are searching, include what you’re looking for followed by the name of the city or region you want to search through.
For instance, you might type “Recording Studios Los Angeles” or “Voice Over Coach Boston.” Other variations for searching might include “Condenser + Microphones + Toronto” or “Animation + Studios + Vancouver.”

What You’ll See

Once the results are presented, you can either click through links that appeal to you as you would in a regular searching experience, or, choose to view a map to see the results visually in that manner. Pinpoints will appear on the map centric to search query, presenting venues in that locale and its surrounding area that might be of use to you.

Have You Searched Locally?

Let me know if you make use of local search and how you find the things that matter to your voice acting career.
Best wishes,
© Wisniewska


  1. This is a fine article with some good advice. I like the idea of adding the “plus signs to refine the search a bit more.
    One thing I can add, is post-search, don’t just put your findings in a binder and forget about them.
    Make a schedule as to how many contacts you want to make a day, a week, etc. from your findings and stick to your timetable! Your goodies won’t do any good sitting on your desk waiting till you get round to them.
    Take immediate action. Another bit of advice, pace yourself so that you can market consistently, rather than one big blast and then you forget about it till weeks later.
    Best of luck to us all!