Location Based Services
Many social networks nowadays now give the option to identify your location when you update your status. This is called a “check in.”
Today on VOX Daily, we’ll look at Foursquare, the pioneer of this trend, Facebook Places and Twitter Places. More importantly, we’ll talk about when and why you might want to make an update business-wise that shares your location.

Checking In

When and why you might want to update your location? For most people, the only reasons why they might do this is when they are participating in something to do with work or their career.
Here are some of the most common places that you might want to “check in” so to speak and the potential benefits of doing so.

Traveling on Business

When attending an industry conference, you can let friends and industry colleagues know that you are going to be there. If you do this strategically, you can also connect with people while you are there who are following you. Letting others know what session you’re in may be beneficial and enable you to meet up with a friend during or after the session lets out.

Interesting Local Business Activity

When visiting an important client, making a pitch, teaching, or attending a recording studio session or voice acting workshop, these are great opportunities to show that you are a working professional and that you literally get out of the house to do business… plus, you never know who might be in the area. You might get a message from somebody else, maybe another client for example, who asks to schedule a session with you, to visit or go out for coffee later.


Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. They do this by combining Foursquare’s friend-finder and social city guide elements with game mechanics. Users earn points, win Mayorships and unlock badges for trying new places and revisiting old favorites. As a business owner, you can use foursquare to engage your increasingly mobile customers with foursquare “Specials,” which are discounts and prizes you can offer your loyal customers when they check in on foursquare at your venue.

Facebook Places

Facebook Places allows you to check in. Your check in update will appear on the Place page, your friends’ News Feed and your Wall. You can also tag the friends you’re with so they can be part of your update. Another feature of this service is that you’ll appear in “Here Now” to friends and others nearby who are also checked in.

Twitter Places

At Twitter, you can now tag Tweets with specific places, and in the process, potentially create new Twitter Places that haven’t yet been tagged by other people. You can also click a Twitter Place within a Tweet to see recent Tweets from a particular location. This comes in handy when you are at a specific place, let’s say a concert, and want to see what other people at the same venue are doing, observing or saying.

Are You Using Location-based Services?

Why or why not? If so, what kind of places do you check in to?
Best wishes,

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Voices.com. Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


  1. Greetings, Stephanie! Thanks for writing this article. I do not use, nor do I plan to use, location-based services due to their inherent danger. You’re right in saying “you never know who might be in the area” — THIEVES love it when they know you aren’t home!
    I also believe the world has become a little TOO connected. Although I’m active in social media, I see no need to broadcast my every thought and action as is the case with 80% of the noise coming from these sites. The world does not need to know if I’m in my studio in Atlanta (as I am now), in an apartment in Paris (where I will be next year), or at the grocery store (can somebody go there for me?).
    In addition to the risk of robbery, you run the risk of your location and other personal information being shared world-wide without your permission at the lovely “social networking” site DirtyPhonebook.com. New sites pop up every day. Words you write in cyberspace are there into perpetuity; who knows how they will be used in the future?
    In short, maintaining my privacy and protecting my property are far too important to me to compromise them by using on-line location services.
    Karen Commins

  2. Hi Karen,
    Thank you for popping in on this and for sharing your perspective. I completely understand where you are coming from and take care as you do. If there are any exceptions, it may be tweeting from a conference and using hash tags. That would be where I draw the line.
    This article is meant to introduce us to what is out there and also raise awareness for the pros and cons of using these tools for your business.
    If anyone else has a comment or story to share about how you use or do not use these location-based services, add your voice to the conversation!
    Best wishes,

  3. Hi Stephanie,
    I have to echo what Karen said in her comment above. It’s, first of all. a privacy and security issue for me. Secondly, I can’t imagine anyone (other than my lovely bride) caring about where I might be.
    I see these location check-ins from Facebook “friends” more and more lately, and I always think to myself, “It’s really not important to me that {name} is having lunch at T.G.I. Fridays right now.”
    It makes me wonder if people are becoming so narcissistic that they feel they have to share every little thought that pops into their heads or every action they take.


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