Ever thought about how to get somebody’s attention in an email?
I know whenever I see it, it intrigues me and makes an impact.
Try this little tip – it’ll go a long way.
Email signature


You might be wondering what this “little tip” is that with minimal effort will not only grab someone’s undivided attention but also afford you the opportunity to market your successes without looking “salesy”.

OK, here it is:

Include your “recently worked for / recorded for” client list in the signature of your email.
That’s it… really, I mean it!
Whenever I receive an email from a voice actor and they have included their list, I am always impressed by the names of the clients I see listed there.
It’s comparable to a professional version of the parent or grandparent’s brag book, but instead of pictures of babies, it’s a list of ten to fifteen of the companies you have recently worked with.
I’d like to provide you with two exemplary lists that I have found particularly enticing. These clients currently represent the most recent work completed by voice actress Bobbin Beam and voice actor Brian Haymond.

Bobbin Beam

RECENTLY RECORDED FOR: Toshiba, Tribune Co., Hilton Garden Inn-Denver, Nobel BioCare, AMN Healthcare, Marriott Hotels, AAA (Auto Club), Allergan, Ericcson, Radisson Hotel & Suites(Chicago), TimeWarner Cable

Brian Haymond

Recently Recorded for: UNC Charlotte, Samaritan’s Purse, Best Buy, Symantec, Sovereign Bank, XM Radio, Orbitz.com, Honda, Botticelli Olive Oil, Valspar Paints, Certainteed Shingles, RAMADA Hotels and Rinnai
Impressive, wouldn’t you say?
Now, how do you do this for yourself?

1. Make a list of the 10 to 15 most prominent or unique clients you have worked for within the last 30 days
2. Open up your email program
3. Select the option that allows you to edit your email signature
4. Insert your “Recently Recorded for” list beneath your contact details
5. Save the changes and update them monthly or more frequently if desired
Has this strategy worked for you?
Stephanie

Technorati Tags: Email Marketing, Emails, Marketing, Email Signatures, Voice Actors, Audio, Voice Talents, Bobbin Beam, Brian Haymond, and Voices.com.

©©©iStockphoto.com/Androsov Konstantin

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Voices.com. Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her blog serves an audience that wants to achieve excellence in storytelling through the power of the human voice. Stephanie was recently listed on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.

2 COMMENTS

  1. Ditto to Jeffrey. I always see friends and buddies of mine doing it, and always take the time to read it and think, “how cool”, but I’ve never actually thought to do it myself! I’ll be adding that!

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