Brunette framing her face with her fingers in the shape of a rectangleHave you ever looked at something on the surface only to realize that once you dug a bit deeper, there was more to it than you imagined?

Upon that discovery, clarity comes and your eyes are opened to the realities before you, which may be contrary to your initial perception.
Maybe you’ve told yourself that it’s all the same only to discover that it’s clearly not.
Find out how this relates to voice over in today’s VOX Daily.

The Power of Expectations

Just last night I went over a couple of movie selections with David, both of which were somewhat similar in content, time period and so on. I had the expectation that we’d be watching one of the two movies. David popped the DVD into the player. When it came time to watch the film, even after seeing the opening, I honestly thought I was watching the movie I had in mind. It wasn’t until about five minutes into the film when Morgan Freeman and Kevin Costner turned up that I realized I wasn’t watching what I thought I was but Robin Hood Prince of Thieves instead!

See how powerful an expectation can be and also how it can affect our judgment?
This kind of thing can happen to us in all kinds of different ways. It all starts with an expectation, you know, what you think will happen or how you perceive something to be… even if the perception is based upon unfounded information, bias or the temporary blindness of ignorance before we truly see something for what it is.
Unless we adjust our sight and look with clearer vision, we are unable to see things as they actually are.

How This Relates to the Voice Over Marketplace

One example of this that I can think of is when people ask us what the differences between and voice123 are. Many people assume that we are two very similar companies and as a result decide to lump our companies together.

We are very different companies and offer different services to our customers. Although many are quite obvious, some of the subtler differences are only apparent once you’re using the site fully.

While has been in business for a long time and there are many resources on the site and on the web for people to discover and deduce for themselves, it is still a common enough question that I got to thinking about it in a different way.

Firsthand Experience is Key

Generally, the people who ask how we differ from our competitors have not used before in the manner they may have used the competing site. Even if the talent has a Guest account with us, they may not have fully explored how the service works.
In addition, they may not have made contact with our customer service representatives or participated in the voice over community at

If you’re reading this, you’ve likely already subscribed to blogs like VOX Daily and podcasts such as Voice Over Experts. Maybe you’ve been on our webinars, attended a social gathering we were at or had a great experience using the site.

You may even be participating in groups via social networking sites including Facebook, Twitter and LinkedIn to name a few.
If you’re really up on what we’re doing, you are aware of what goes on in the office on a daily basis, read about any press coverage we’ve received or are connected to me or some of our staff members on Facebook or Skype.

The deeper the relationship, the greater your understanding and appreciation of who we are, what we can do for you and how we differ from other companies in this space. Likewise, the more we know you, the greater our ability to serve you and help you achieve your goals.

Engagement Matters

When you engage or are engaged, you get to know people better and can understand and appreciate how they are able to work with you and be part of your life. This translates across the board.

Too often in life we pass judgment without having any ground to stand upon, looking at the world through a pair of glasses, perhaps a prescription, shaped by an experience we had before, whether good or bad. In such cases we apply preconceived thoughts, feelings or notions and often find out after the fact that we were mistaken.

If you’re reading this and have been wondering about what makes different, I encourage you to reach out and call us at 1-888-359-3472. Press 1 to speak with someone who can help and make a personal connection to our company. Our offices here in London, ON Canada are open between 9 a.m. to 5 p.m. EST.

You may also want to check out these resources: Customer Success Stories
Email and let us know how you are doing or if you need help in the News

Any Comments?

We’d love to hear from you!
Best wishes,
© Kostic

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


  1. This simple truth was illustrated in my home not long ago as my son and I watched a baseball game together. On a bang-bang play at third base we were so sure that the umpire had gotten wrong (again). We watched a couple of replays that seemed to prove us right until we saw an angle that was more akin to what the umpire himself actually saw–needless to say this guy was out by a couple of inches and we had to back off. The umpire had to make that call without the benefit of super slo-mo, Hi-def, tele-microlens cameras and ,as we learned, our first perception is not always the clearest. “Upon further review” is something we can practice—scratch a little deeper and find the treasure…

  2. Hi Stephanie!
    There is a HUGE difference between and Voice123! I was with them for several years until a colleague recommended I immediately saw the difference; in job listings, job offers, clients, customer service, webinars, training tools, professional guidance…etc., etc., etc.
    Every second and $$ I invest on has wonderful returns for my professional VO career.
    Thank you for offering a service of such overall high quality to VO professionals.
    Crystina Wyler

  3. I’m been trying both services (123 and for over a year now. I definitely feel more at home here. There’s a personal touch that you folks add that’s missing at the other guys. I also resent the restrictions on how many jobs you can audition for over there. But, and you’ve probably heard this a million times. The only thing that I appreciate at voices 123 is feedback from the client on my auditions, knowing that they’ve opened my demo, etc. Why can’t provide similar client reaction? I think it would be a real asset to the excellent service you already provide.

  4. Hi everyone!
    Thank you for reading and for sharing your thoughts.
    Cal, there is a feature in place that allows you to see if a client has reviewed your audition. If a client clicks play and heard your demo, the audition will be marked in your Answered Jobs as having been reviewed. This feature has been in place since August 16, 2010.
    Clients can only rate your performance and professionalism if the have worked with you at Voices.con using SurePay. All feedback at is transaction based. This helps build trust and credibility at the site for members who wish to work together.
    Another way a client can give you a vote of confidence is if they add you to their Favorites.
    The ultimate feedback you can receive is being hired. While it may seem like any feedback would be good to have, you need to remember that each client is different and the ratings or comments would be subjective as they pertain to a particular project and may bear no relation to your professionalism, talent and or abilities. If auditions were allowed to be ranked, rated or what have you, the data you’d receive wouldn’t tell you much that you could work with going forward and would only relate to that specific audition and whether or not you were close to the mark where that client’s requirements and tastes were concerned.
    This is why only transaction based feedback and ratings are permitted at
    Best wishes,

  5. Thanks for the advice and the detailed explanation, Stephanie. This is the kind of personal treatment I appreciate so much at I guess I should look at my answered jobs more often. i didn’t know the new feature had been added.


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