Changing our name was more than just a fun project, it was part of our strategy to get more work for you. Read our Top Ten list to find out how this change affects you!

Several months ago, we came across the opportunity to acquire the domain name and website Our initial feeling was that re-branding our ( and your ) website to would be the best move, despite the technical challenges that lay in front of us. However before we made the switch, we decided to consult with various professionals within our personal networks. David spoke with software developers, branding consultants and venture capitalists, while I connected with bloggers and people from the media. We also spoke with you, our members, to ensure that you’d be happy with the move.

The conclusion? We decided to take the plunge and change the name.
Here are some of the reasons why re-branding as was and is the best business decision for our team, as well as all of you.
1. It’s short.
2. It’s memorable.
3. It’s easy to spell.

4. Word of mouth will accelerate. It’s simple to say “Listen to me on” or “My demos are at”.

5. The word “voices” was already part of the previous name “interactivevoices”, so the new name was more of a refinement of the familiar as opposed to the shock of abrupt change.

6. Our top search engine rankings would stay intact. With the change complete, we’re confident that Google, Yahoo! and MSN have successfully indexed the new site and will continue to do so.

7. Your website would have a very cool URL –
8. The name encompasses the entire industry, not just a portion of it. Many have mistakenly viewed as a source for telephony projects such as voicemail, on-hold recording and IVR, which is the abbreviation for “interactive voice response”. is home to professionals who record for all applications. In essence, we cast a larger net for you.

9. A modest update to our company logo, brighter colors and easier navigation could all be accomplished at once.

10. An opportunity to deliver a new, but familiar layout and move to a CSS-based design. This means that works well not only on Mac and PC, but also on Palm, BlackBerry and all mobile phones. Text size can also be increased or decreased to improve the usability.

The better, shorter, more memorable name will help us to tell our story to clients, producers, casting directors and talent agents resulting in more voice-over work for you.
That’s the story in a nutshell 🙂
Are you happy with the new name

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


  1. Am I happy with the new name “”?! How could I not be?! It just makes it so much easier to refer people to my page. And, when you mix in the newest tools that is bringing in, the new is a “win-win” for everyone!
    Wayne Henderson

  2. I am 100% behind the new name. Much easier to work with, and as you mentioned, very easy to pass along.
    Just wish I hadn’t lost the “comments” section that was available with the old setup.

  3. Stephanie-
    A perfect pick for the new name, I also love the new template addition to respond to clients.
    Continued success to the new!
    Many thanks for all the voice work that has come my way!
    Bob Worthington


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