Do political voice-overs influence your voting decision?
Political voice overs have been making the news in Canada as of late due to the impending federal election. Typically, voice overs for political campaigns are chosen carefully with the objectives of instilling trust, camaraderie, and, over the course of the campaign, to successfully persuade the voter to concur with the values and mission of the political party.

Negative Political Ad Campaigns

While there have been plenty of good voice overs running in positive ad campaigns, a recent set of negative and stony voice over ads have crept out from the shadows, trying to influence voters in last minute efforts to secure votes.

Political Ads in Canada

As Canadians, we’re not easily swayed by malicious propaganda (or any propaganda for that matter), so these negative voice overs may not prove as effective as originally intended by the political parties in question. Canadians prefer to address politics in a civil manner, not with fear mongering and smear campaigns.
Negative voice overs are not a new tactic when it comes to election campaigns. Our neighbours in the USA have heard their fair share of negative voice overs over the years too.

Do Negative Political Ads Work?

Do voice overs in used in broadcast advertisements influence your vote? If so, which ones do and why?
If you’re reading this and are a veteran of the voting game, please leave a comment to let us know where you stand on the issue of political advertisements ~ voice overs, and all.
Best wishes,
Stephanie

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Voices.com. Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her blog serves an audience what wants to grow in their careers as professional voice users, and more specifically, voice actors. Stephanie was recently listed on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.

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