Monarch Butterfly MetamorphosisLost a gig?

Today I’d like to talk about what happens when someone doesn’t renew a contract to use your voice.
It is not a subject that we touch on much but is an important reality nonetheless.
Hear some sage advice from Ann DeWig on the realities of moving on here at VOX Daily.

Jobs Come and Go

Voice over goes in cycles. Just as every good things must come to an end, contracts for voice over jobs also end, and this includes even the biggest ticket jobs.
Each one of your jobs makes your career. While some may be more memorable or prestigious, a working voice actor knows that every little bit adds to your bottom line. You’ll win some and lose some! The important thing is to keep going and to keep winning.
Prominent female voice over talent Ann DeWig knows this firsthand, and encourages talent to look beyond their past bookings.

Ann says, “I think there is an illusion about successful voice jobs, and how they can catapult you to new heights in your career. I often hear voice people say: ‘If I get this job it would open everything up!’ But voiceover is a strange career. You never really get the corner office, your name on the door and the feeling of ‘ahhh, I’ve finally made it!’ Our gigs come and go. Every voice job you get you will lose. So it’s important to remember that there is no ‘one’ job that makes or breaks you.

Jobs can certainly lead to new jobs and new opportunities, but I think it’s important to keep things into perspective. It’s ALL my jobs combined that allow me to pay my mortgage and buy my dogs those dingo bones they like. I’m certainly not the first woman to be voicing super prestigious gigs, (usually reserved for males), and I won’t be the last. Melissa Disney will always be the first woman to have voiced a trailer, but she also moved on to the next job. The one we didn’t hear about.”

Can You Relate to What Ann Shared?

Add your thoughts as a comment and let the conversation continue!
Looking forward to hearing from you,
© Keifer


  1. What great perspective…it truly is the combined work that pays the bills. If I may, “success” (there’s a relative term!) for me is mostly gauged on, not whether I keep a certain project or land a particular contract, rather, it’s about retaining the “client”. In other words, if I succeed in building a positive working relationship with my client, it will transcend any given job we may be partnering on. Case in point: A client I have had for 2 years uses me at every opportunity for the same “type” of product he offers. Not long ago he sent over a script and it turns out the client wanted a much deeper voice. Thus, I lost the “job”, but never lost my “client”. I continue to do work for him to this day!
    Ann is spot on when she says “you never really get the corner office…the feeling of ahh, I’ve finally made it!” For me, it’s about relationship.

  2. Yes, I can absolutely relate to what Ann shared. I like her honesty.
    And her prowess in voicing for the Super Bowl:
    I love voicing for the Buffalo Bills of the NFL and WHL hockey on Shaw TV – BUT year four for the Buffalo Sabres on MSG-TV did not happen due to the “hock-ey economy.” The team missed the playoffs for two consecutive seasons and some cutbacks were made on the broadcast side. That directly affected my role despite allies behind the scenes going to bat for me. But, the Sabres do not operate in the red like so many pro sports teams:)
    In the meantime, all I can control is my attitude. I AM excited about future voiceover opportunities with new and old clients. I have a great support “team” (my family). By the way, David Houston twittered this article today also featuring Ann DeWig:
    Keep your chins up fellow VOs!

  3. Thank you for a great perspective on the ‘serious’ side of the business. A friend of mine once said after being fired from a job “I was looking for a job when I found THIS one…”. Voice over is so vast and exciting, I look forward to my 1st audiobook, 1st podcast, 1st real estate video, etc. They will come and go but the work (or ‘call’ if you will) is still there. There is always something to reach for if you can let go of what you’ve already done.

  4. And remember not to put all your “eggs in one basket.” Early in my career, I had an on-going monthly gig with 4 TV and 4 radio spots every month for a large regional department store. They went out of business suddenly and boom – half my income disappeared. I quickly learned an important lesson about ongoing marketing and networking. At the time, I was wearing a lot of hats (producing, writing, on and off-camera spokes in addition to VO work) and was able to line up some other work to dig out of the hole before the credit cards started crying.
    Now, with VO being my primary income generating source, the relationships I have built – along with creative and continuous “cold call” marketing efforts (personally and electronically – passive and aggressive) – are what keep the credit cards paid off every month and a buffer for the unknown.

  5. Great point Connie – you beat me to it. When I first started in voice over, radio retainers were my bread and butter. Over the years I noticed there always comes a day when stations need to freshen the sound. It could be a year into the contract, or maybe 10 years. It was disappointing at first, but then I realized – if stations and companies never brought in new talent, I never would’ve had the opportunity to work with them in the first place. So you just keep moving forward and hopefully you find work where your voice is the fresh sound.
    -Jason McCoy
    McCoy Productions


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