Chihuahua puppyDo you wonder what the most popular job posting categories at are?

In this article, you’ll learn more about the kind of work that is posted with greatest frequency at the site and which demos.
Which rank in the top 5?
Which pay the highest?
Find out!

What’s Most in Demand?

People often ask us what job categories they should have their demos in which prompted a little internal research. It’s important to note that in order to demonstrate the diversity of your skills you should have demos in all areas that you are interested in obtaining work.
Business Jobs
Internet Jobs
Educational Jobs
Telephone Jobs
Television Jobs

The top performing categories haven’t changed much year over year. Since 2004 business jobs continue to the most predominate on the site. However in 2010 television jobs jumped up to the number four spot.

So What Do These Categories Mean Anyway?

It means there is an abundant amount of voice over jobs coming in these categories and, if you’re interested in adding this type of voice work to your resume, you should have demos in these categories readily available.
Here’s a short description of the kind of work posted within each category.

Business VO: corporate training videos, power point presentations, and business awards ceremony.
Internet VO: animated site representatives, videos and commercials on YouTube, and web audio tours.
Educations VO: educational videos, educational games, and other teaching tools with audio.
Telephone VO: telephone greeting, auto attendant, Interactive Voice Response (IVR), corporate phone tree, on hold marketing, voicemail, ring tones, and automated messages.
Television VO: commercials, station identification, hosts, and announcers.

What About The Highest Paying

Okay, so those are the busiest categories, but you might be asking yourself what categories pay the best. We wanted to know this too. We found that the highest paid voice over jobs are for:
• Educational Videos
• Narrations

These jobs far exceed the minimum job posting budget range of 100-250 dollars, consistently ranging from two to three thousand dollars, many of which are higher, which goes to show that having a well rounded demo collection can help you in both quantity and quality of jobs.

Also worth noting, ensure you have English North American selected in your languages as most clients post jobs in this category. That includes ALL of you who speak unaccented English – no matter where you’re from. The industry lingo for this is Standard Non-regional American.
Lin Parkin
© Richardson


  1. Lin,
    Thanks for the stats from
    You may want to factor in the time each job takes.
    After all, $1000 for an audio book and $500 for a commercial demand very different amounts of time. I’d wager that your highest paying categories are actually the lowest on a pay-per-hour basis…

  2. Thankyou, Lin. That’s extremely helpful information. And, given that jobs range from less than an hour to several weeks with an audiobook, I wonder if anyone out there has some ballpark sums for dollars/pounds per HOUR?

  3. I think the definition of “highest paying” deserves a little more discussion. It is certainly true that the gross from an audiobook tends to be high, but then you are usually dealing with upwards of 90,000 words, or more than 8 hours of finished audio. The rates for such I’ve seen on are, in fact, mostly exceptionally low, and given the time to create 8 hours of finished audio, not reasonable for a professional.
    Compared to a 15 second commercial at $100, then, these are appallingly low paid gigs.

  4. Hi Bob, Howard, and Joe,
    Thanks for sharing your thoughts on this!
    @ Joe – Thank for commenting! I agree. One does need to factor in the time involved in recording the project. Thanks for pointing that out.
    @ Howard – You’re welcome. According to our rate sheet the standard freelance rate for audiobooks is $300 for the first hour and $100 per hour after that.
    @ Bob – A very good point, indeed. As a follow up to this article we will be publishing an info graph that will provide more in-depth knowledge into the job statistics at
    Stay tuned!
    All the best,

  5. Highest paying jobs are audiobooks? That should not be the case it should be TV commercials.
    Any half decent TV commercial should pay (in the UK) around $15,000 and a Ooooooooh nice one would be in excess of $30,000.
    For an audio book the fee for the voice NO EDITING AND NOT PLAYING RECORDING ENGINEER should be around $10-12,000.

  6. Hi Philip,
    Thank you for the input. The jobs mentioned in this article were in terms of what categories at tend to have the largest budget ranges. The rates from the rate sheet guide are typical freelance rates and are in US dollars.
    Best wishes,

  7. This is awesome information. I was in the process of updating my website and my demos, this could not have been more timely.
    Thanks for all the valuable information you continue to provide.

  8. If you’re FiCore (as I am) and taking non-union jobs, the “best paying’ jobs vary widely. A friend who reads many audiobooks reports they pay c. $95-$100/hour, including editing time. On the other hand, corporate can typically be $300-$600/hour at major corrporations. Add travel (up to one hour) and you’re still even or ahead of the game. Commercials? Love ’em – but when bragging about the payout, don’t forget the cost of travel and time to the audition (here in the NYC metro the auditions for the biggest spots are held in Manhattan) and your percentage chance of getting it is a lot lower than with corporate work. (But, of course, when that big fish DOES land, it’s a wonderful payday!).
    At the opposite end of the scale, beware the sinking fees paid by cable, which have dropped to c. $30 per 30-second spot you “bark out” at home. (Oncee, local cable here paid $75-$150 per spot, and a visit to their studio could yeild 2, 3 or even 4 of those in a sitting. Not anymore!)
    Bottom line: there are no absolutes these days, but it’s very good to see/hear hat’s out there. And if you find any of those $15K-$30K TV spots you can’t handle, send them over to me!!!!!
    Paul Payton


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