Has voice over been your only field of study and profession?
Most people become voice artists after they have already had a career or pursued studies in a different field.
That being said, you can consider your education and work experience, even special interests, as relevant information stored in your mind that could help you shape and define your niche as a voice over artist!
Learn more about how you can go about defining your niche in today’s VOX Daily.
Finding Your Way
This morning I answered an email from someone who was an medical doctor. They were asking me how to best position themselves and promote their voice over demo. I’ve included my reply below.
Even if you aren’t a doctor turned voice artist, what is being shared could very well be of use to you.
Since you have a background in medicine, I think you should be targeting medical narration as field of specialization for voice over narration. Have you considered sending your CDs to companies that do those kind of presentations or training materials? There are companies that create technologies that doctors use in their practices, research and surgeries. Oftentimes these companies need narration for videos, tutorials and training manuals.
I was just speaking with someone the other day who is in this field (his company makes tools that help doctors know the degree or severity of a condition) and part of their process was that they had to visit all of their customers in person to demonstrate how the tools worked. Traveling to do these presentations in person costs a lot of money. I asked him if they were considering making videos or online tutorials and he said they were. I then asked if narration might be part of that project and discovered that it most definitely would be.
Avenues exist if you know where to look for them.
Prepare Your Pitch
Search for companies who make tools for those in the health care field. You already know their jargon and could easily apply your technical expertise in this way for them without having to be prepped on the terminology and save them time and money as the need for revisions would be fewer or nonexistent.
Getting Your Voice Into Their Head
Before you send them a sample recording of your voice, it is wise to make a personal contact first, determine that it is in fact the right person to be receiving the package, and then ask their permission to send a CD in the mail. Alternatively, you could provide a link to your demos online and avoid having to ship something or sending annoying file attachments. Never email an MP3 unless the prospective customer says you can.
Take advantage of the niche you have the most experience servicing and see how that goes!
How Do You Research Potential Clients?
If you’ve managed to hone this skill and have any tips to share on how to define your niche and research prospects, I’d love to hear from you.